"InnovAction is a snapshot of the flooring industry's future, and our goal is to highlight the importance of this", said InnovAction architect Kostas Chatzigiannis. "The human brain is naturally wired to fix attention on images and structures that stand out from everyday surroundings. With this idea in mind, we are building these custom areas because exhibitors are counting on our support to strengthen the promotion of their new concepts", concluded Chatzigiannis.
The InnovAction Flooring Campaign and high-profile displays are located in 3 locations throughout DOMOTEX asia/CHINAFLOOR with the purpose of unveiling future market leading products in CARPET, WOOD, and RESILIENT flooring. InnovAction exhibitors are automatically enrolled in the Top-10 Best Products Competition during the show. While onsite, 55,000+ fair attendees have the opportunity to visit each showcase and cast a vote for their favorite InnovAction products. Floor Covering Weekly Magazine (FCW), a leading international industry publication since 1952, is the main sponsor of the showcase and will formally announce the winners of the Top-10 New Product Competition.