The InnovAction Flooring Campaign enables exhibitors to launch their newest product electronically before the show, and visitors to identify the products of their interest and arrange on-site meetings in advance using an online “match making” system. A short video allows the exhibitors to present and highlight unique features of their newest products for a maximum exposure of their brand. Pre-registered visitors may comment and vote on their favorite new products through various channels choosing top 10 New Products from wood, carpet and resilient sectors. Onsite, both exhibitors and visitors will enjoy an enriched experience of activities such as QR code based activities, voting walls and promotional prizes in 2 dedicated areas: InnovAction Zone, where new, innovative products will be showcased in a dedicated venue, and Designer Mini Show rooms – dedicated show rooms’ space specially designed with innovative concepts and high quality materials. Only pre-registered visitors get access to InnovAction online center.