Belgium Pavilion at DOMOTEX asia

In step with the industry and leading the trends: DOMOTEX asia/CHINAFLOOR brought excitement, quality and new ideas to high-profile attendees. 

[Shanghai April 21st, 2014]

The second largest international flooring show in the world, based at the heart of one of the most active and exciting markets, Asia, once again gathered the industry for three appealing days at the Shanghai New International Exhibition Centre on March 25-27, 2014.
Statistics tell a lot on the success of this edition of the show. 1,177 exhibitors, of which 253 coming from outside China and including 9 country pavilions from Afghanistan, Belgium, Germany, India, Iran, Netherlands, Pakistan, Turkey, USA and 42,386 professional visitors made this year upbeat event the biggest in its history (140,000sqm gross). Of the total 2014 visitors’ number, 31,598 came from China and 10,788 from 102 countries. The questionnaire run among both domestic and international visitors during the show revealed great satisfaction with the show visits. Even more significant are the numbers regarding the booths’ space which the exhibitors rebooked on the spot for the next 2015 show: 58.3% of the space were already confirmed by the exhibitors during the 3-days event, with an increase of 35.6% compared to the booths sales performance made onsite in 2013.
Some of the most interesting products presented at DOMOTEX asia/CHINAFLOOR were highlighted and brought to the spotlight thanks to special promotion campaigns launched or hosted by the show organizers. The InnovAction flooring campaign performed an impressive InnovAction centre, a well-designed area where 10 innovative ideas received the interest of media, experts and a big number of visitors. The new products presented here were: KAINDL TWO H20150 SWEET GUM by Beamy International Holding, VERTICAL by Inotec, ANTRON by Invista Trading, NAT Series by Shanghai Yuweng Carpet, ENCHANTING COWBOY by Artree, MODULAR MARMOLEUM by Forbo Shanghai, LAK PARQUET LAB AND ART COLLECTION by Guangzhou Lak Building, HYBRO PLUS LAMINATE WALL & WATER/KITCHEN WALL PANELS by Beaulieu International Group, AXMISTER CARPETS by Weihai Haima Carpet and NORA CROSSLINE RUBBER FLOORING by Nora System.

Some of these new products stood out in terms of innovative design, other in terms of innovative materials and other in terms of technology. This was the case of Inotec which presented “Vertical”, a new locking system which installs boards vertically for faster installation and which enables to replace a board anywhere in the floor without damages. In the InnovAction Awards competition Beaulieu International Group received the first prize with “Hydro Plus laminate”, a new series for kitchen and bathroom with high water persistence.

GreenStep Asia, the awards program in co-operation with Floor Covering Weekly for green flooring solutions which was presented this year for the first time in Asia, brought to the surface most of the sustainable flooring ideas realized in Asia and displayed at the show by exhibitors committed to the healthy development of the industry. At DOMOTEX asia/CHINAFLOOR 2014, 6 main green initiatives were officially awarded by an authoritative jury of experts. The winners of GreenStep Asia Awards 2014 were: FLATTEN BAMBOO FLOORING by Dasso Industrial Group that won the Green Product category award; SUSTAINABLE MANUFACTURING PRACTICE AT NOVALIS by Novalis Innovative Flooring which won the Green Process category award; and BUILDING GREEN INDUSTRY CHAIN TO LEAD THE SUSTAINABLE DEVELOPMENT by Weihai Shanhua Carpet Group which was the Green Pinnacle category winner of the first edition of GreenStep Asia Awards. The three honorable mentions were assigned to Ecolink for Product, Mondo for Process and Forbo for Pinnacle.     
Keeping pace with the industry trends, the show is also re-inventing itself every year. The huge variety of events (almost 500 totally including the ones hosted by the show organizers and the ones realized onsite by the exhibiting companies directly) is reflecting the industry’s demand for deeper knowledge and communication opportunities. A number of topics was presented during the show, such as “Change & Innovation brought by E-Commerce O2O to Flooring Products” discussed at the China Wood Flooring Retails Forum; and “From ‘Home Inn’ to be ‘In Home’ – Hotel Design Strategy Development discussed during the Hospitality Design Salon”hosted by the Shanghai Architect Fair (a co-located event of DOMOTEX asia/CHINAFLOOR), just to give two examples.
A last remarkable note about this successful 2014 edition should refer to the onsite show experience provided to all attendees. Many showcase areas were installed throughout the show ground to give extra attention to specific product categories and help visitors to better understand the products, such as the Handmade Carpet section where a Silent Auction and a Live Weaving Performance Area were realized or the Flooring Heating Systems experience area where different heating systems were installed and performed during the show dates.
The preparation for the 17th edition has already been started, and DOMOTEX asia/CHINAFLOOR will come back in March 2015 between the 24th and 26th to offer another ‘sparkling’ international event dedicated to the flooring industry… and more!