“COLOR YOUR SUCCESS IN FLOORING” WITH DOMOTEX asia/CHINAFLOOR

[Shanghai September 11st, 2014]


The next appointment with DOMOTEX asia/CHINAFLOOR is coming together for its 17th edition in 2015, taking place on March 24-26. The show will present not only the latest in flooring, but also new themed areas and interesting conference topics to further support the industry development.

With 140,000 sqm of gross exhibit space, DOMOTEX asia/CHINAFLOOR will include 5 halls dedicated to carpet and rugs, 4 halls dedicated to wood, laminate, bamboo and other hard floors as well as 3 halls (one more compared to last year) dedicated to resilient commercial and industrial floorings with LVT leading this product category. The“World of Handmade Carpets”concept is coming back after a first launch edition in 2014 in hall W5, while the wood sector is back to the East halls of the Shanghai New International Exhibition Centre.

“Color the Success in Flooring" is the new slogan accompanying the 17th edition of this leading international trade event. Echoing the 2015 show key visual which presents in bright and shining colors some of the main exhibit categories, “Color the Success in Flooring” refers not only to the special atmosphere that the attendees experience at this exciting B2B event, but also to the positivity of the Asian construction and flooring markets.  

As a matter of fact, the construction market in China, especially the recent trend of renewing existing buildings, is continuously increasing the demand for “Made-in-the-West” products. In China, where the upper class is growing at an incredibly fast pace, the “Made-in” is getting momentum also among the flooring industry, with health and design being the top reasons for choosing imported products.

Gerflor’s international sales & marketing director, Pierre Convers, exhibiting since many years, said in 2014: “Asia and China are really in the middle of the strategy for Gerflor. It’s one of the fasted growing areas. […]DOMOTEX asia/CHINAFLOOR is getting more and more professional year after year. […] We are very satisfied not only with the quantity but also with the quality of the meetings we have onsite. The visitors have really clear ideas and precise needs now and they come to DOMOTEX asia/CHINAFLOOR to see innovations and new products.”

Gerflor and many other exhibitors chose DOMOTEX asia/CHINAFLOOR to launch their products in 2014. The InnovAction Flooring campaign, running for the third time in 2015, will reveal once again the newest products developed by the industry specifically for the Asian needs but also for the global markets. This campaign has already become one of the favorite tools for manufacturers’ products launches.

GreenStep Asia Awards, organized by FCW and hosted by the show, is also coming back in March 2015 for its second edition. This is the only awards program giving recognition to the green flooring solutions realized in Asia-Pacific.

After a record booth space rebooking performed onsite in March 2014, the show has been selling very fast over the past 5 months. As of today, the space sold is already 73% of the total exhibit area. Not only most of the companies confirmed their participation after the good results in 2014, but many new companies have been in contact with the organizers to secure their exhibit space in 2015.

The online registration system is now open! International visitors can get their free entrance tickets by simply registering at domotexasiachinafloor.com. The online registration gives access to online visitors services including the possibility of getting in contact with the show exhibitors before the show and wisely planning the visit to this big event.

The organizers wish all attendees a very successful exhibition in March 2015!