Erika Kurtz, Chief Operating Officer, New Moon Rugs
Artist and antique rug collector and dealer John Kurtz founded the American brand New Moon back in 1993 in an effort to combine his creative process with his knowledge and love of rugs. The resulting label focuses on the highest level of craftsmanship and design. Based in Wilmington, Delaware, New Moon is truly a family business now that Kurtz’s daughters Erika and Josephine have become increasingly involved in all aspects of the business from production to design and marketing.
One of the things that makes the New Moon brand so unique is our broad range of styles. Even though we are a boutique company, we are able to offer styles that span from antique inspired and transitional pieces, to atmospheric and modern rugs, to tribal and contemporary looks and lastly our Southwest inspired tribal collection.
2. How would you describe the style behind your brand? What makes it stand out from other brands?
New Moon is distinct in that our family got its start in the rug business in the antique trade. Combining this unique point with the fact that our founder, John Kurtz, is a trained artist, focusing mostly on modern art, our design style really is an amalgamation of the past meeting the present. Many of our designs draw inspiration from the history of antique carpets and meld them with our passion for modern art. John has passed down this history and appreciation to me, his daughter, as I have now taken over the design direction for the company.
3. Where are your carpets made?
All of our rugs are hand-woven in Kathmandu, Nepal. As one of the first companies to begin producing carpets in Nepal, we have a long history as having been part of the development of the Nepalese carpet trade and will soon be celebrating 25 years of production.
4. Who designs your rugs and what has been the inspiration behind some of the latest collections?
I currently lead the design direction for New Moon. Of our two most recent collections, one was inspired by Islamic art and architecture and the other by the natural world — from land to sea.
The secret to a successful carpet is not to sacrifice the integrity of the materials and construction when making a beautiful design. For it to be truly successful, it must have integrity in the way that it is woven as well as a beautiful eye for the aesthetic.
6. Which one of your rugs is your favorite and why?
One of my favorite designs is our Bali rug. The Architecture of the Alhambra of Grenada was its inspiration and the way that the materials and textures meld with the design to create a living, breathing rug has always spoken to me.
New Moon works on a variety of interior projects from high-end residential, to specialty hospitality and luxury corporate.
8. Can you describe one of the most exciting projects you have worked on in the last five years?
One of our more exciting recent projects was working on the Ritz Carlton at Dove Mountain’s lobby and common spaces in Arizona. We were able to highlight our Southwest inspired Mesa Collection as well as our textural contemporary pieces in this mountain modern inspired property.
9. Are your designs already stocked in China or anywhere in Asia? If not how important is it to you that they are in the future?
Our designs are not currently stocked in Asia. Already with other existing international accounts outside of the USA, we look forward to being able to offer our exclusive and boutique product in Asian markets as well.
10. What new collections are you working on for the future?
We have a very exciting new collection in the works that is Deco inspired, with a touch of jazzy, French panache. It will bring something new, bold and colorful to the market.