USFLOORS will exhibit for the first time at DOMOTEX asia/CHINAFLOOR 2016

Interview with Mr. Piet Dossche, Owner & CEO of USFLOORS

1. What is USFLOORS’ core business and what are your current plans in Asia Pacific market?


USFLOORS business is built on four distinct pillars: bamboo flooring, cork floors, antique oiled floors and COREtec, our patented engineered vinyl plank and tile collection constructed with a composite waterproof core known as WPC. We have built long-term relationships with many strong manufacturing partners over the last fifteen years and we intend to continue to build on these relationships while at the same time exploring any new opportunities to expand our product assortment and supply sources.

Mr. Piet Dossche, Owner & CEO of USFLOORS

2. What is your general opinion on the flooring industry in China (wood flooring, resilient flooring)? Is it still a market to buy cheap products? What are its strengths and weaknesses?


The Chinese flooring industry continues to be very vibrant, therefore still creating many opportunities for companies all over the world, to participate in the industry, source products and build relationships.
The manufacturing landscape has matured a lot and costs have increased significantly compared with 10-15 years ago, but China still remains a manufacturing powerhouse which provides competitive pricing and innovative products. Flexibility to be creative, innovate and change direction when market trends evolve into different constructions or product lines, combined with speed to market has always been and still is one of the premier strengths of the Chinese Flooring Industry.
On the other hand, too much Investment, too quick, in any new "hot" product category is causing all too often oversupply, coupled with rapid erosion of margins and deterioration of quality, a weakness and bad habit the Chinese Flooring industry can't seem to learn from

3. US Floors has been visiting DOMOTEX asia/CHINAFLOOR regularly in the past. What is your general impression of the show? What would you like to see new or improved from a visitor point of view?


USFLOORS has been a visitor from day one, when the show just started. We've always liked the show as it is the prime showplace of everything the Asian Flooring Manufacturers have to offer. Several European, American and flooring companies from other countries are exhibiting as well, but on a much smaller scale, with DOMOTEX Hannover being a more important platform to showcase their products and strengths.

With the exhibition grown to the size it is now, it becomes more and more difficult to get your arms around what all is being offered and who all is showing! By lunchtime of the third day, most exhibitors start breaking down, therefore really only leaving two and a half days for exploring the exhibition. Extending the show by another day or demanding all booths stay open until 5 pm of the last day would give more opportunities to get around.
After all, it's not cheap to visit from US or Europe and you want to take full advantage to visit as many exhibitors as possible!

 

4. Why did you decide to exhibit at DOMOTEX asia/CHINAFLOOR? What are your expectations of participating as an exhibitor at DOMOTEX Asia/CHINAFLOOR? How do you think this platform can help you to do business in China and APAC?
 

USFLOORS has seen a rapid growth during the last couple of years, specifically in 2015, thanks to the overwhelming success of our COREtec product collection! This growth and success was primarily in the North-American markets. We received numerous enquiries from importers, distributors and retailers from all over the world, interested in our COREtec(r) products and decided to expand on a global scale. We have opened an office in Belgium, to service the European markets and are for the first time exhibiting during the DOMOTEX Hannover exhibition in January 2016.We believe having a show floor during the Shanghai exhibition will further emphasize our commitment to expand globally and look for strong partners all over the world, with who we can share the success and growth of our COREtec collection.

 

5. Are there any innovative ideas / products that you will be bringing / launching during DOMOTEX asia/CHINAFLOOR which you would like to let the show attendees know?


Unique constructions coupled with the most realistic visuals and colors, both in eclectic and traditional styles and decors, will be showcased at our booth!

Come to DOMOTEX asia/CHINAFLOOR 2016 and visit our space (HALL E5, BOOTH E5D15) and take a look for yourself what USFLOORS has to offer!

See you in Shanghai!