Amadi Carpets, Inc.
Zubair Ahmadi, President, Amadi Carpets, Inc.
Amadi Carpets, based in West Hollywood in California, was founded by the Ahmadi family in 1995 and focuses on the production of the finest rugs made in Afghanistan. This top US/Afghan brand has become synonymous with impeccable design, true craftsmanship and gracious enterprise. Each beautiful Amadi rug is a woven tale about the soul of the Afghan people.
1. How would you summarise the range or ranges of rugs that your brand produces?
Our brand of rugs is mainly focused on Afghan made rugs. Since we started twenty years ago, we concentrated and trained Afghan weavers and non-weavers of Afghan background who were migrating to Peshawar Pakistan. The reason we started our production in Peshawar Pakistan were for two reasons. Reason one was we wanted to help out our displaced Afghan community who were escaping war and the Taliban atrocities. The second reason was that a lot of skilled weaving families were settling in Peshawar so we thought that it was a perfect place to set up. Because of our background in the restoration of antique rugs and textiles as well as dealing with them, we felt the need for reproducing these rugs in today's colours and sizes. So we started our workshop and started teaching the skilled weavers and non-weavers the new techniques and styles and colour combinations of these rugs, which actually started a whole new rug industry and revived it across Pakistan as well as Afghanistan. So our brand has always been Afghan made rugs with Afghan skilled weavers and Afghan materials.
2. How would you describe the style behind your brand? What makes it stand out from other brands?
Our style stands out because we come from a weaving background ourselves. Our family-on my mother's side-was making silk rugs for the European market in the 70s and early 80s. So we learned the skill at an early age. When we came to the United States in the late 80s we were restoring antique rugs and textiles and dealing with them. That background taught us about different constructions of weaving and styles and techniques. We took that knowledge and the weaving skills of our Afghan weavers and started a new style of rugs. So we have really been learning from the past to make a product for the coming generations and our style of rugs and brands reflects that. We are also involved in everything from sourcing the raw unspun wool in-house, carding it and spinning it to dying it and designing, weaving and finishing it all under one roof. My brother Zabi makes sure to personally to be on top of the wash and finishing of each rug.
3. Where are your carpets made?
4. Who designs your rugs and what has been the inspiration behind some of the latest collections?
5. What is the secret of a successful carpet?
6. Which one of your rugs is your favourite and why?
7. What kind of interior projects have you worked on in the past or are working on now?
8. Can you describe one of the most exciting projects you have worked on in the last five years?
9. Are your designs already stocked in China or anywhere in Asia? If not how important is it to you that they are in the future?
10. What new collections are you working on for the future?