Ahmad Ahmadi, President and Co-Founder, Ariana Rugs Inc.

Founded in 1990 by Ahmad and Alex Ahmadi, Ariana Rugs is an Afghan-American company that has worked hard to have a positive impact on both the rug industry and the family homeland of Afghanistan. Drawing from years of experience in the rug industry this West Hollywood-based company's one-of-a-kind transitional designs have become a must-have for any high-end interior space in the US and beyond.  

1. How would you summarize the range or ranges of rugs that your brand produces?

Ariana is eclectic in that we not only provide a range of styles, but we also provide a range of designs within each style. More precisely, we make sure to include the traditional staple pieces of a certain style/design, but we also have modernized options that fit in today's contemporary world.

2. How would you describe the style behind your brand? What makes it stand out from other brands?

We are known for our unique signature style, which is recreating traditional pieces into a soft color palette. Our master craftsmen in Kabul have the expertise to take any idea and make it into a beautiful one-of-a-kind rug. We also provide our clients with the option of creating their very own custom piece.

3. Where are your carpets made?

Our carpets are mainly made in our factory in Kabul, Afghanistan. We are GoodWeave's first licensees, which means that all the products produced at our factory are child-labor free. Additionally, we also work directly with the women in Afghanistan and work toward empowering them. At our factory, we employ women and provide them with valuable skills that allow them to become financially independent.

4. Who designs your rugs and what has been the inspiration behind some of the latest collections?

The co-founders of the company are very involved in every step of the rug making process. The both of them draw inspiration from their travels abroad, and work directly with the in-house artist at their factory to produce meticulously crafted quality designs.

5. What is the secret of a successful carpet?

Passion and product knowledge. We have been in the rug industry for over forty years, Ariana is a third-generation family owned rug business, which has grown up with the trade. The knowledge we have gained and the skill we have mastered, allows our passion to flow seamlessly into rugs.


Ariana Polonaise

Ariana Barchi

Ariana Ottoman


6. Which one of your rugs is your favorite and why?

That’s a hard one because each rug is unique, each rug is one-of-a-kind.

7. What kind of interior projects have you worked on in the past or are working on now?

Since 1990, we have been catering to designers all over the world. More recently, Ariana Rugs has broadened their scopes to the hospitality business. Our rugs are displayed at luxurious hotels, yachts, and villas around the world.

8. Can you describe one of the most exciting projects you have worked on in the last five years?

Every project is exciting for us!

9. Are your designs already stocked in China or anywhere in Asia? If not how important is it to you that they are in the future?

We currently do not have our designs stocked in China, but we would love have a partnership with showrooms across major cities in China.

10. What new collections are you working on for the future?

For too long our focus was to serve our high-end clientele. Our new vision for 2017 is to provide a wide array of products and designs that target a wider range of tastes, styles, and budgets.