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202552626-28 May 2025

Lead Marketing

Location:Homepage > For Exhibitors > Exhibitor services > Lead Marketing

Lead Marketing Campaign


Here are some facts and concepts on Lead Marketing


  • Research shows that a high-traffic booth can attract  300%  more visitors than an empty booth
  • A busy booth is a key factor for a successful exhibition. To achieve this you need at least 1.5 clients/contacts per square meter.
  • Lead Marketing, a VNU Exhibitions product, won UFI Award from the Global Association of the Exhibition Industry.


Lead marketing will provide the following complimentary services to you:

  • Apply for VIP visitor badges and provide quality services to your clients
  • Follow up via call center, E-newsletters, direct mailing will bring your clients to you without any additional costs
  • Promote your dedicated invitation code which will help you identify new leads and new business opportunities
  • Customize your electronic invitation, text messages and e-signatures with your booth number, logo and photo