Trending in China: Solid Wood Flooring on Underfloor Heating

Recently the demand on quality products in China grew substantially. The concept of home decoration is more and more popular, especially with the use of wood. People also care more about a comfort living, that’s why underfloor heating solid wood flooring is on the rise. It has become the fastest growing category in the wood flooring industry. 

On September 1, 2018, the implementation of the national standard GB/T 35913-2018 "Technical Requirements for Underfloor Heating" officially declared the end of a chaotic era. After that 80% of China's wood flooring brands have joined the field, and the market share has increased by more than 30% annually. It is expected that by 2025, the market size of underfloor heating solid wood flooring will reach RMB 10 billion.  

As the most influential flooring industry event in Asia Pacific, DOMOTEX asia/CHINAFLOOR closely follows the trends of the flooring industry development. In 2015 the show launched the “Underfloor Heating Solid Wood Flooring Zone”. In 2019, the zone became a pavilion with 6,000 sqm space and the theme “new standards and new patterns”. The 8th Floor Heating Summit was held concurrently with more than ten industry experts jointly analyzing the industry development. Among them were the local market leaders: TECLIC, TREESSUN, NATURE, BLOOR, JINYI, MINGHE, YANNI, KOV, NUOGAO, MOGANSHAN, JINXIAING, YONGSHENG, ROYAL LUCEN, LICHER, YONGJI.

DOMOTEX asia/CHINAFLOOR 2020 will continue following the industry trend and launch a new upgraded E3 “Underfloor Heating Solid Wood Flooring Pavilion”, where the professional visitors can acquire the frontier information and market potential of underfloor heating; experience a new model of face-to-face communication with VIP dealers; experience new technologies, new designs and new products; witness the new strength of leading brands in the underfloor heating solid wood flooring.

Being a new trend in the flooring industry, underfloor heating solid wood flooring has unlimited development potential. Only by grasping the trend, the brands of solid wood flooring can create a steadier category.

We look forward to seeing you from March 24-26, 2020 in Shanghai New International Expo Center in the upgraded E3 “Underfloor Heating Solid Wood Flooring Pavilion”!