In the fast-paced world of flooring, staying ahead of market shifts and consumer behavior isn’t just about intuition—it’s about leveraging hard data. As the organizer of DOMOTEX asia/CHINAFLOOR, the leading international B2B floorcovering trade show in the Asia-Pacific region, we’ve witnessed how data shapes winning strategies for exhibitors and attendees alike. Today, we’re breaking down the Top 20 Flooring Marketing Statistics 2025, curated from trusted industry reports and market research firms, to help you align your business with trends that drive growth. Each stat is paired with actionable takeaways, so you can turn insights into results—whether you’re a manufacturer, retailer, contractor, or designer.
The global flooring market reached a record $360.7 billion in 2024, a testament to sustained demand driven by urbanization, rising homeownership rates, and a surge in renovation projects (Source: Fortune Business Insights). Flooring has evolved from a purely functional product to a “lifestyle statement”—consumers now prioritize designs that reflect their personal taste while delivering durability. For marketers, this means campaigns must balance aesthetics (e.g., showcasing trending wood-look LVT) with practical benefits (e.g., scratch resistance for families).
Action Tip: Highlight both style and performance in your messaging—for example, pairing before/after renovation photos with key product features like water resistance or eco-friendliness.
By 2030, the global flooring market is projected to reach $534.6 billion, with a compound annual growth rate (CAGR) of 6.8% (Source: Mintel). This steady trajectory signals strong consumer confidence and ongoing demand from construction sectors—residential and commercial alike. Brands that invest in long-term strategies, such as sustainable product lines or tech-driven customer experiences, will be best positioned to capture this growth.
Action Tip: Allocate budget to R&D for eco-friendly materials (e.g., bamboo, recycled vinyl) and digital tools (e.g., 3D product visualizers) to stay competitive.
Analysts predict the global flooring market will reach $439 billion in 2025, a 21.7% jump from 2024 (Source: Floor Covering News). This rapid growth is fueled by post-pandemic renovation trends and new construction in emerging economies. With competition intensifying across product categories—vinyl, tile, laminate, and hardwood—differentiation is key. Marketers must focus on unique selling points (USPs) like custom designs, quick installation, or lifetime warranties.
Action Tip: Use customer testimonials to highlight your USP—for example, “90% of our clients say our LVT installation takes 50% less time than competitors.”
By 2032, the global flooring market is expected to soar to $646.7 billion, driven by construction booms in Asia and North America and a growing focus on smart flooring technologies (Source: Grand View Research). This long-term forecast underscores the industry’s resilience and potential for innovation. For marketers, sustainability and digital-first strategies will be non-negotiable—consumers will increasingly choose brands that align with their environmental values and offer seamless online experiences.
Action Tip: Integrate sustainability messaging into your brand identity (e.g., “Our carpets are made from 100% recycled plastic bottles”) and optimize your website for mobile and local search.
The Asia-Pacific region dominates the global flooring market with 52.39–65.4% market share in 2024 (Source: Amra & Elma). This leadership is driven by massive urbanization in China and India, where infrastructure and residential projects are booming. For global brands, this means tailoring marketing to local preferences—for example, emphasizing traditional patterns in India or minimalist designs in Japan. At DOMOTEX asia/CHINAFLOOR, we see this firsthand: 83,850 total visitors (including 17,923 international attendees) flock to Shanghai annually to source region-specific products (Source: DOMOTEX asia/CHINAFLOOR 2025 Post Show Report).
Action Tip: Exhibit at regional trade shows to connect with local buyers and adapt your product lines to cultural trends.
The global flooring contractor services market is set to grow from $196.9 billion in 2024 to $288.4 billion by 2029, a CAGR of 7.8% (Source: The Farnsworth Group). This growth reflects rising demand for professional installation—especially for complex products like smart flooring or large-format tiles. Marketers for contractor services must highlight trust and expertise, as homeowners prioritize reliability over cost.
Action Tip: Launch targeted local campaigns (e.g., “Licensed Flooring Installers in Shanghai”) and offer free on-site consultations to build credibility.
22% of home renovators report that digital ads influenced their flooring purchases—nearly twice the rate of the general population (12%) (Source: Invoca). Renovators are actively researching products online, making paid ads on Google, Instagram, and Pinterest highly effective. Marketers should focus on retargeting: 70% of renovators visit 3+ websites before buying, so retargeting ads keep your brand top-of-mind.
Action Tip: Create ad campaigns for specific stages of the buyer journey—e.g., “5 Flooring Trends for 2025” for early-stage researchers.”
40% of consumers use online search (e.g., Google, Bing) to find renovation inspiration (Source: HIRI). This makes SEO critical—if your brand doesn’t appear on the first page of results for keywords like “best LVT for bathrooms,” you’ll lose high-intent leads. Marketers must invest in content marketing: blog posts, infographics, and videos that answer common questions (e.g., “How to Clean Bamboo Flooring”).
Action Tip: Optimize your blog for long-tail keywords (e.g., “How to Sell Bamboo Floor Wholesale to Global Markets”) and link to your product pages to drive conversions.
48% of homeowners research flooring and home improvement products online before purchasing (Source: Hook Agency). This shift to digital means your website must be informative and user-friendly—include high-quality product photos, detailed specs, and customer reviews. A study by Porch Group Media found that websites with 10+ product images have 2x higher conversion rates than those with fewer.
Action Tip: Add a “Sample Request” button to product pages—6.5% of visitors who request samples convert to buyers (Source: Amra & Elma).
28% of consumers credit social media with influencing their flooring decisions (Source: Aleydigital). Platforms like Instagram and Pinterest are ideal for showcasing flooring designs, while TikTok and YouTube work for tutorials (e.g., “How to Install Flooring Yourself”). Influencer collaborations also boost credibility—partnering with home design influencers can increase brand reach by 300% (Source: Flooring Marketer).
Action Tip: Launch a “Flooring Makeover” contest on Instagram—ask users to share photos of their spaces for a chance to win free flooring. This generates user-generated content (UGC) and engagement.
23% of millennial home movers are open to trying new flooring brands, compared to 12% of baby boomers (Source: Amra & Elma). This presents a golden opportunity to capture brand loyalty early. Millennials value affordability, sustainability, and convenience—marketers should emphasize these in campaigns (e.g., “Eco-Friendly Flooring Starting at $2/SqFt”).
Action Tip: Offer moving-specific promotions (e.g., “15% Off for New Homeowners”) and partner with real estate agents to recommend your brand.
80% of Gen Z DIYers turn to YouTube to learn about flooring installation and maintenance (Source: The Farnsworth Group). Video content is essential for this demographic—create short, engaging tutorials (e.g., “3 Mistakes to Avoid When Installing LVT”) and optimize them for search (e.g., use keywords like “how to install flooring for beginners”).
Action Tip: Add a “Subscribe” button to your YouTube channel and link to your product pages in the video description.
56% of Gen X DIYers conduct extensive online research before buying flooring (Source: Amra & Elma). Gen X values transparency and reviews—marketers should include detailed product guides (e.g., “Laminate vs. Hardwood: Which Is Better?”) and display star ratings prominently. A study by Mintel found that Gen X is 2x more likely to buy from brands with 4+ star reviews.
Action Tip: Send post-purchase emails asking customers to leave reviews—offer a 10% discount on their next order as an incentive.
62% of millennial DIYers spend 3+ hours researching flooring products online (Source: Home Franchise Concepts). This demographic expects clear, easy-to-find information—avoid jargon and use bullet points to highlight key features. Millennials also compare multiple brands, so pricing transparency is critical.
Action Tip: Create a “Compare Products” tool on your website—this reduces bounce rates by 40% and increases conversion rates by 15% (Source: Cyncly).
Retailers that use product visualizers (e.g., tools that let customers “try on” flooring in their space) and offer free samples see conversion rates jump to 6.5% (Source: Amra & Elma). These tools reduce uncertainty—flooring is a high-investment purchase, and customers want to ensure it fits their space. At DOMOTEX asia/CHINAFLOOR 2025, 78% of exhibitors reported using visualizers to attract leads (Source: DOMOTEX asia/CHINAFLOOR Post Show Report).
Action Tip: Integrate a 3D visualizer into your website (e.g., “Upload a photo of your room to see our flooring in action”) and offer free shipping on samples.
Case studies show that immersive digital tools (e.g., AR visualizers, virtual showrooms) reduce the buying journey by 30% (Source: Porch Group Media). Customers make faster decisions when they can interact with products digitally—for example, using AR to see how a tile would look in their kitchen. This also differentiates your brand from big-box retailers that lack personalized experiences.
Action Tip: Partner with tech providers to build a virtual showroom—promote it on social media with the hashtag #VirtualFlooringTour.
70% of consumers buy from the first company that responds to their inquiry (Source: Invoca). Speed is critical—customers expect a response within 1 hour for urgent requests (e.g., “I need flooring installed next week”). Automated tools like chatbots can help: 84% of home services marketers say chatbots increase lead capture by 50% (Source: Amra & Elma).
Action Tip: Add a chatbot to your website with pre-written responses for common questions (e.g., “What’s your installation timeline?”) and route complex inquiries to a human representative.
84% of home services marketers report that inbound calls convert better than web form submissions (Source: Invoca). Flooring purchases often involve complex questions (e.g., “Will this LVT work in a basement?”), so customers prefer phone calls for personalized answers. Marketers should optimize campaigns to drive calls—add click-to-call buttons to ads and your website.
Action Tip: Track call leads with tools like Google Ads Call Tracking to measure which campaigns drive the most conversions.
78% of mobile local searches (e.g., “flooring stores near me”) result in a purchase within 24 hours (Source: Hook Agency). This means mobile optimization is non-negotiable—your website must load in 3 seconds or less, and your contact information should be easy to find. Local SEO is also critical: 90% of consumers use Google Maps to find local businesses.
Action Tip: Claim your Google Business Profile and update it with hours, photos, and reviews. Use keywords like “flooring installer in Beijing” to rank higher in local search.
86% of consumers read online reviews before buying flooring, and 57% will only consider brands with 4+ stars (Source: Amra & Elma). Trust is everything—negative reviews can cost you 30% of potential customers. Marketers must actively manage their online reputation: respond to negative reviews professionally and encourage satisfied customers to leave feedback.
Action Tip: Send a follow-up text 1 week after installation: “How was your experience? Leave a review to help other homeowners!”
As the leading international B2B floorcovering trade show in the Asia-Pacific region, DOMOTEX asia/CHINAFLOOR is the global meeting point for flooring professionals. Held annually at the National Exhibition and Convention Center (Shanghai), the 2026 edition (May 27–29) will feature:
210,000 sqm of exhibition space, showcasing 1,500+ brands (e.g., Armstrong FLOORING, Gerflor, 圣象 Power Dekor).
83,850+ total visitors (including 17,923 international attendees from 117 countries) for targeted networking.
Concurrent events like the Flooring Innovation Summit and Chinese Original Carpet Design Show, where industry leaders share trends and insights.
Our exclusive Buyer Club offers personalized business matching, connecting exhibitors with pre-qualified buyers (e.g., contractors, retailers, designers) to drive sales. Whether you’re launching a new product or expanding into Asia, DOMOTEX asia/CHINAFLOOR is your gateway to the world’s fastest-growing flooring market.
Learn more: https://www.domotexasiachinafloor.com
Q：What is the projected size of the global flooring market by 2032?
A：The global flooring market is expected to reach $646.7 billion by 2032, with a CAGR of 5.7% (Source: Grand View Research).
Q：Which region dominates the global flooring market?
A：The Asia-Pacific region holds 52.39–65.4% of global market share (Source: Amra & Elma), driven by urbanization in China and India.
Q：How effective are digital ads for flooring marketing?
A：22% of renovators are influenced by digital ads—nearly twice the rate of the general population (Source: Invoca). Retargeting ads are especially effective for high-intent buyers.
Q：What tools boost flooring conversion rates?
A：Product visualizers and free samples increase conversion rates to 6.5% (Source: Amra & Elma). Immersive tools like AR also shorten the buying journey by 30%.
Q：Why are inbound calls important for flooring businesses?
A：84% of home services marketers say inbound calls convert better than web forms (Source: Invoca), as customers prefer personalized answers for complex purchases.
Q：How can DOMOTEX asia/CHINAFLOOR help my flooring business?
A：DOMOTEX asia/CHINAFLOOR connects you with 83,850+ global buyers, offers personalized business matching, and hosts trend-focused events—ideal for launching products or expanding into Asia (Source: DOMOTEX asia/CHINAFLOOR 2025 Post Show Report).
Any information provided here is for informational purposes only. It should not be considered as legal, accounting, or tax advice. Prior to making any decisions, it’s the responsibility of the reader to consult their accountant and lawyer. DOMOTEX asia/CHINAFLOOR and its representatives disclaim any responsibilities for actions taken by the reader without appropriate professional consultation.
May 27-29, 2026
National Exhibition and Convention Center (Shanghai)
