May 27-29, 2026
National Exhibition and Convention Center (Shanghai)
Top 20 Flooring Marketing Statistics 2025
Explore the top 20 flooring marketing statistics 2025 (global market size, digital trends, Asia-Pacific growth) and learn how DOMOTEX asia/CHINAFLOOR drives business success.
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In the competitive landscape of the flooring industry, participating in the right B2B flooring event can be a game-changer for your business. Whether you’re looking to expand your network, showcase new products, or gain insights into market trends, selecting an event that aligns with your goals is crucial. As the organizer of DOMOTEX asia/CHINAFLOOR, the leading international B2B floorcovering trade show in the Asia-Pacific region, we’ve helped countless businesses navigate the event landscape and unlock tangible results. Today, we’ll share key factors to consider when choosing a B2B flooring event, along with insights into how to make the most of your participation—including a deep dive into the core exhibit scopes that matter most.
The scale of an event directly impacts its ability to attract quality attendees and exhibitors. Look for events with a proven track record of large exhibition spaces, diverse visitor bases, and strong international participation. For example, DOMOTEX asia/CHINAFLOOR boasts a sprawling 210,000 sqm exhibiting space, welcoming over 83,850 total visitors (including 17,923 international visitors from 117 countries) and more than 1,500 companies & brands annually. Such scale ensures you’ll connect with decision-makers, distributors, and partners from across the globe, not just local players.
A successful B2B event should bring together your core target audience—whether that’s flooring retailers, architects, interior designers, contractors, or large-scale project buyers. Prioritize events that explicitly cater to the flooring industry and attract verified professionals. At DOMOTEX asia/CHINAFLOOR, we curate a highly targeted audience, including 70%+ trade buyers and industry experts, ensuring your products and services reach the right people who are ready to engage and collaborate.
The breadth and depth of an event’s exhibit scope are critical—you want to participate in an event that covers your product categories and showcases the full spectrum of the flooring industry. A comprehensive exhibit scope not only attracts a wider audience but also allows you to stay updated on complementary products and technologies. Here’s what to look for in a top-tier B2B flooring event:
Hard Flooring: Including hardwood, resilient wood, laminates, ceramic tiles, porcelain tiles, and natural stone (marble, granite, limestone, etc.).
Soft Flooring: Carpet, carpet tiles, and textile flooring solutions.
Innovative Materials: Sustainable flooring (bamboo, recycled materials, low-VOC products), luxury vinyl tiles (LVT), and smart flooring with embedded sensors.
Auxiliary Products: Wall panels, moldings & accessories, and flooring installation tools & technologies.
DOMOTEX asia/CHINAFLOOR’s exhibit scope covers all these categories, featuring leading brands like Armstrong FLOORING, Gerflor, Tarkett, Power Dekor), and Anxin Flooring, making it a one-stop platform for industry professionals.
The best B2B flooring events offer more than just exhibition booths—they provide opportunities to learn, network, and stay ahead of trends through concurrent forums, summits, and workshops. Look for events that host industry-specific sessions, such as flooring innovation summits, design showcases, and market trend seminars. For instance, DOMOTEX asia/CHINAFLOOR features the Flooring Innovation Summit, Chinese Original Carpet Design Show, and Hospital Renovation & Innovation Forum, alongside cadex (a co-located architecture and design exhibition), offering invaluable insights from industry leaders.
B2B success relies heavily on relationships. Choose events that facilitate meaningful networking, such as exclusive buyer-seller meetings, VIP matchmaking sessions, and industry networking receptions. Our exclusive Buyer Club at DOMOTEX asia/CHINAFLOOR provides personalized business matching, connecting exhibitors with pre-qualified buyers based on their product needs and business goals, significantly increasing the chances of closing deals.
As the leading international B2B floorcovering trade show in the Asia-Pacific region, DOMOTEX asia/CHINAFLOOR is the global meeting point for the flooring industry in Asia. Held annually at the National Exhibition and Convention Center (Shanghai) from May 27-29, 2026, the event brings together flooring professionals from Asia and across the globe, creating a premier platform to network, collaborate, and showcase cutting-edge products, materials, and technologies.
With strong international participation year after year, the show reinforces China and Asia's position as global hubs for flooring innovation, manufacturing, and outsourcing. Beyond the exhibition, attendees can engage in five core experiences:
DISCOVER: Explore the latest innovations from leading APAC manufacturers.
ENGAGE: Exchange ideas with industry pioneers at forums and summits.
COLLABORATE: Expand your network through personalized business matching.
GAIN A GLOBAL PERSPECTIVE: Connect with partners from 117+ countries.
Whether you’re an exhibitor looking to showcase your products to a global audience or a visitor seeking to source the latest flooring solutions, DOMOTEX asia/CHINAFLOOR is your must-attend annual event.
1. What exhibit scope should a top B2B flooring event cover?
A top B2B flooring event should cover hard flooring (hardwood, tiles, natural stone), soft flooring (carpet, textile), innovative materials (sustainable, LVT, smart flooring), and auxiliary products (wall panels, accessories). DOMOTEX asia/CHINAFLOOR covers all these categories comprehensively.
2. How to ensure an event attracts my target audience?
Look for events with verified trade attendees (e.g., retailers, architects, project buyers) and a history of strong industry participation. DOMOTEX asia/CHINAFLOOR attracts 70%+ trade buyers and 17,923 international visitors, ensuring targeted engagement.
3. What value-added content should I expect from a B2B flooring event?
Top events offer concurrent summits (e.g., Flooring Innovation Summit), design shows, and industry forums. DOMOTEX asia/CHINAFLOOR also features cadex (architecture and design exhibition) for cross-industry insights.
4. How important is international participation for a B2B flooring event?
International participation expands your business reach beyond local markets. DOMOTEX asia/CHINAFLOOR hosts visitors from 117 countries, helping you build global partnerships.
5. Does DOMOTEX asia/CHINAFLOOR offer business matching services?
Yes, our exclusive Buyer Club provides personalized business matching, connecting exhibitors with pre-qualified buyers based on their specific needs and goals.
6. When and where is DOMOTEX asia/CHINAFLOOR 2026 held?
The 2026 edition will take place from May 27-29 at the National Exhibition and Convention Center (Shanghai), China.
Any information provided here is for informational purposes only. It should not be considered as legal, accounting, or tax advice. Prior to making any decisions, it’s the responsibility of the reader to consult their accountant and lawyer. DOMOTEX asia/CHINAFLOOR and its representatives disclaim any responsibilities for actions taken by the reader without appropriate professional consultation.
