Home > Media > News > Industry News > Beyond Display: The 3 Core Values of DOMOTEX asia’s Wood FlooringIn the landscape of the Asia-Pacific flooring industry, DOMOTEX asia/CHINAFLOOR has long transcended the mere nature of an exhibition to become a core hub defining industry directions.
Among them, the Wood Flooring Zone, as a key segment of the show, has built an ecological platform integrating trade matching, technological exchange, and trend forecasting, leveraging a super-sized 210,000-square-meter exhibition space, over 1,500 exhibitors, and 83,056 professional visitors.
For global wood flooring practitioners, this is not just a window for product display, but an optimal scenario to accurately connect with Flooring Manufacturers China, deeply participate in a B2B Flooring Networking Event, and immersive experience the core values of a B2B Floorcovering Event. This article will analyze the irreplaceable advantages of DOMOTEX asia’s Wood Flooring Zone from three dimensions: trade, technology, and trends.
Precise Matching to Build a Global Wood Flooring Transaction Network
As the largest B2B Floorcovering Event in the Asia-Pacific region, the core value of DOMOTEX asia’s Wood Flooring Zone lies first in its efficient trade matching capabilities. It breaks down geographical and channel barriers, building a direct communication bridge between Flooring Manufacturers China and global buyers, transforming every exhibition participation into tangible business opportunities.
The trade matching efficiency of the zone stems from in-depth insights and precise operations on both supply and demand sides. Data from the 2025 show indicates that the Wood Flooring Zone attracted 18,121 international buyers from 124 countries, including 21% from Southeast Asia, 20% from Europe, and 7% from the Middle East, forming a global procurement matrix covering both mature and emerging markets. These buyers include importers, distributors, architects, real estate developers, and other entire industrial chain roles, with importers and distributors accounting for over 40%, providing Flooring Manufacturers China with direct access to core procurement groups.
To enhance matching accuracy, the exhibition has created a diversified trade matching mechanism. The International Buyer Club, in cooperation with global industry associations, organized professional buyer delegations from Australia, Japan, Malaysia, Europe, the United States, and other regions for targeted procurement of wood flooring products.
During the 2025 exhibition, 3 special business matching sessions were held, completing more than 450 one-on-one business talks, with a success rate of 67% for supply-demand matching in the wood flooring category. Frank Nelling, a purchaser from Germany, stated: "We have cooperated with Chinese suppliers for nearly 30 years. Through the business matching service at DOMOTEX asia, we finalized our annual orders on-site, saving the time cost of visiting factories one by one."
In addition, the "exhibition-store linkage" model of the zone further extends trade value. Flooring Manufacturers China showcase core products and customized services through the exhibition to attract in-depth negotiations with global buyers, and then complete long-term cooperation through regional distribution centers or online channels. Data from 2025 shows that 73% of international buyers are optimistic about China’s wood flooring market, and 90% of buyers have clear repurchase intentions, fully confirming the long-term commercial value of the zone as a B2B Flooring Networking Event.
DOMOTEX asia’s Wood Flooring Zone is a core stage for Flooring Manufacturers China to showcase their technological strength, and also a window for the global industry to observe wood flooring technological innovations. As a top-tier B2B Floorcovering Event, the zone gathers full-chain technological achievements from raw material processing and production processes to installation systems, promoting industry technological iteration and standard upgrading.
In terms of product technological innovation, enterprises in the zone have focused on displaying diversified technological breakthroughs. In the field of environmental protection technology, water-based UV coatings and formaldehyde-free locking processes have become mainstream. Power Dekor’s (official website: https://www.powerdekor.com/) F4-star solid wood flooring has a formaldehyde emission of ≤0.124mg/m³, meeting the environmental requirements of high-end global markets; in terms of structural innovation, the cross-laminated technology of engineered wood flooring has greatly improved stability.
SWISS KRONO’s engineered wood flooring has a shrinkage rate 60% lower than that of solid wood, adapting to humid climates and underfloor heating environments; in terms of functional innovation, antibacterial, slip-resistant, wear-resistant and other characteristics have become standard configurations, and some enterprises have also launched special products integrating sound absorption and antistatic functions, adapting to professional scenarios such as medical care, education, and industry.
The upgrading of production and installation technologies is also noteworthy. Flooring Manufacturers China extensively apply digital production equipment, and CNC milling and laser cutting technologies achieve millimeter-level precision processing, ensuring tighter seams for wood flooring splicing; 3D scanning and grading systems optimize wood utilization rate and reduce production waste. In terms of installation technology, the locking installation system has become mainstream. Tigeer Floor’s (official website: https://www.tigeerfloor.com/) glue-free locking products improve installation efficiency by 50% compared with traditional methods, and are favored by global buyers. These technological innovations not only enhance the product competitiveness of Chinese wood flooring, but also promote the upgrading of global wood flooring industry technical standards.
Technological exchange and cooperation are another important manifestation of the zone’s technological value. The China Flooring Innovation Summit held concurrently with the exhibition focuses on the high-quality development of the wood flooring industry, inviting more than 2,000 industry experts and enterprise representatives to discuss topics such as sustainable supply of raw materials and upgrading of environmental protection technologies.
The Material Matters zone showcases integrated application solutions of wood flooring with walls and ceilings, promoting cross-field technological integration. Through these activities, Flooring Manufacturers China share technological experience with global peers and promote common progress in the industry.
Insight into Opportunities to Lead the Global Wood Flooring Industry Direction
As a forward-looking B2B Flooring Networking Event, DOMOTEX asia’s Wood Flooring Zone can accurately capture industry trends, provide decision-making references for participating enterprises and buyers, and help them seize market opportunities. Through various forms such as product displays, themed activities, and data releases, the zone comprehensively presents the future development direction of the wood flooring industry.
Green sustainability is a core trend highlighted in the zone. With the improvement of global environmental awareness, sustainable materials and low-carbon production have become industry consensus.
Flooring Manufacturers China have successively displayed environmental solutions such as FSC-certified products and recycled wood fiber composite flooring. Beamy Floor’s carbon-neutral solid wood flooring has obtained the German Blue Angel certification by offsetting carbon emissions during production, becoming a popular choice for high-end European projects. Exhibition data shows that 73% of international buyers list "environmental certification" as a core procurement indicator, and environmental technology has become the core competitiveness of wood flooring enterprises.
The trend of whole-house customization and scenario-based application is prominent in the zone.
The zone specially set up an SPC/WPC whole-house customization exhibition area.
Flooring Manufacturers China launched integrated customization solutions from floors to walls, adapting to full-scenario needs such as residential, commercial, and professional venues.
Data from the 2025 exhibition shows that engineering buyers accounted for 29%, an increase of 6 percentage points compared with 2024, and the market demand for bulk customization and scenario-based solutions continues to rise. This trend promotes the transformation of wood flooring enterprises from "product suppliers" to "space solution providers" and expands business boundaries.
The trends of personalized design and digitalization are also worthy of attention. Enterprises in the zone have created diversified texture effects such as stone-like and wood-like textures through 3D texturing technology and digital printing processes to meet the personalized needs of high-end markets; the application of AR visualization tools and 3D design software allows buyers to preview wood flooring laying effects in advance, improving procurement decision-making efficiency. In addition, smart flooring technology has emerged. Some enterprises have displayed innovative products integrating temperature and humidity monitoring and intelligent cleaning functions, providing a new direction for the future development of the industry.
Domotex asia/CHINAFLOOR: Reshape the Wood Flooring Industry Ecosystem
The core value of DOMOTEX asia’s Wood Flooring Zone lies in taking the B2B Floorcovering Event as the carrier, and through the resonance of the three core values of trade matching, technology display, and trend insight, building an efficient and sustainable industry ecosystem for Flooring Manufacturers China and global buyers.
As a B2B Flooring Networking Event, it not only achieves precise matching of supply and demand, but also promotes the exchange of technological innovations and the dissemination of industry trends, driving the development of China’s wood flooring industry towards high-quality and globalization.
For Flooring Manufacturers China, the zone is a core platform to showcase manufacturing strength and expand the global market. By participating in the exhibition, enterprises can quickly connect with global buyers and enhance their brand’s international influence; for global buyers, the zone is the best choice for one-stop procurement of high-quality wood flooring products and understanding industry technologies and trends, helping them reduce procurement costs and seize market opportunities;
for the entire industry, the zone, as an incubator of technological innovation and a vane of trends, promotes the continuous iteration and upgrading of the wood flooring industry.
From May 27 to 29, 2026, DOMOTEX asia will return to the National Exhibition and Convention Centre (NECC) in Shanghai. The Wood Flooring Zone is expected to further expand its scale, gathering more innovative enterprises and global buyers.
Against the background of continuous recovery of global trade and deepening of environmental protection and digital trends, DOMOTEX asia, as a top-tier B2B Floorcovering Event, will continue to be supported by the three core values, empowering Flooring Manufacturers China and global industry participants to jointly shape the future of the wood flooring industry.
May 27-29, 2026
National Exhibition and Convention Center (Shanghai)
