Home > Media > News > Industry News > From Scenario Customization to Low-Carbon Adaptation: DOMOTEX Asia Deciphers Core Flooring Trends in the Hotel Industryading consumer demands in the hotel industry, flooring, as the "first contact surface" of hotel spaces, has long transcended its mere decorative function and become a core carrier balancing user experience, operational efficiency, and brand value.
The traditional one-size-fits-all flooring selection model is gradually becoming obsolete, while two major trends—scenario customization and low-carbon adaptation—are accelerating the restructuring of hotel flooring procurement logic. As Asia-Pacific’s leading international B2B flooring trade exhibition, DOMOTEX Asia/CHINAFLOOR, with its super-large scale of 210,000 square meters and industry influence among global exhibitor brands and professional visitors, serves as a core platform for interpreting hotel flooring trends and connecting supply and demand. Based on on-site product displays, industry forums, and business matching cases at the exhibition, this article deeply analyzes the transformation path of hotel flooring from "function satisfaction" to "value upgrading".
The particularity of the hotel industry lies in the fact that flooring in different areas faces distinct usage scenarios and pain points: lobbies need to balance high-end texture with high-frequency wear resistance; guest rooms pursue comfort and ease of maintenance; restaurants must cope with oil stains, water stains, and safety anti-slip requirements; while public corridors need to balance durability and sound insulation. Meanwhile, under the global "dual carbon" goals, the implementation of green building standards and hotel ESG (Environmental, Social, and Governance) assessments has made low-carbon sustainability a rigid indicator for procurement decisions.
Solid wood flooring, though elegant in texture, is sensitive to temperature and humidity, prone to deformation and scratches, has high maintenance costs, and conflicts with environmental requirements due to wood logging;
Ordinary ceramic tiles are wear-resistant and easy to clean, but their cold and rigid touch undermines the warm atmosphere of guest rooms, and they are complex to install with high replacement costs;
Carpets can reduce noise and improve comfort, but stains are difficult to clean, bacteria easily breed, failing to meet hotel hygiene standards, and they have a short service life with high replacement frequency;
These pain points have driven the hotel industry’s demand for flooring to shift from "single function satisfaction" to "precision scenario adaptation + low-carbon environmental compatibility". Capturing this trend, DOMOTEX Asia provides one-stop solutions for hotel purchasers by gathering cutting-edge global products and technologies.
As the annual flagship event of the Asian flooring industry, DOMOTEX Asia’s core value lies in "aggregating innovation" and "precision matching". The exhibition not only attracts professional visitors from 117 countries and regions (including a large number of hotel group procurement departments, interior design companies, and construction engineering firms) but also focuses on displaying core trend products such as scenario customization, low-carbon sustainability, and quick installation.
The core of scenario customization is "design on demand", i.e., providing targeted flooring products based on the usage characteristics, functional needs, and style positioning of different hotel areas. At DOMOTEX Asia, numerous exhibitors have launched scenario-based solutions, completely breaking the limitations of traditional "one-material-for-all" flooring.
Public areas such as hotel lobbies, corridors, and convention centers withstand thousands of footsteps, luggage dragging, and cleaning equipment rolling every day. Wear resistance and durability are the primary requirements, while high-end texture must be maintained to match the hotel’s brand positioning.At the exhibition, "high-density wear-resistant laminate flooring" launched by quick-install flooring suppliers became the focus. Such products adopt a composite process of surface aluminum oxide wear layer and multi-layer solid wood substrate.
A case displayed by an exhibitor showed that after 5 years of use, the flooring in the lobby of a five-star hotel had no obvious scratches or wear, with a gloss retention rate of 90%, while the service life of traditional flooring in the same scenario was only 2-3 years.In addition to wear resistance, flooring in public areas also emphasizes "visual customization". Colors and textures can be customized according to the hotel’s decoration style (neoclassical, European, modern minimalist, etc.), combined with click-lock quick-install design, which reduces the installation time to only 1-2 days per 100 square meters, significantly shortening the shutdown period for hotel renovation or refurbishment.
Private areas such as guest rooms and executive suites are where hotel guests stay the longest, so comfort and ease of maintenance become core needs. Traditional solid wood flooring is comfortable but poor in moisture resistance; carpets are warm but difficult to clean. Innovative products at DOMOTEX Asia have perfectly solved this contradiction.The "carbon-wood waterproof and cigarette-burn resistant flooring" at the exhibition became a popular choice for guest room flooring.
Through advanced surface glazing technology and high-density substrate treatment, this product not only has comprehensive waterproof and stain-resistant properties—stains such as beverage spills and cosmetic residues can be cleaned with just a damp mop with water—but also resists moisture penetration from bathrooms, preventing flooring from dampness and mold. Meanwhile, its substrate adds natural wood fibers, providing a warm touch that solves the coldness of ceramic tiles and making guest rooms more "homelike".
A procurement director of a hotel chain stated at the exhibition: "Our previous guest room flooring frequently had problems with stain residue and dampness, with annual cleaning and replacement costs exceeding one million yuan. The waterproof and stain-resistant flooring we saw at the exhibition not only solves practical pain points but also its customized wood grain design can match the styles of our different series of guest rooms. We have initially reached a procurement intention for 30 stores."
Special areas such as hotel restaurants, bathrooms, and smoking areas have higher requirements for flooring safety and adaptability: restaurants need oil resistance and slip resistance; bathrooms need waterproofness and corrosion resistance; smoking areas need cigarette-burn resistance and flame retardancy. At DOMOTEX Asia, customized products for these special scenarios emerged one after another.For example, for restaurant areas, "stain-resistant and slip-resistant flooring" is launched. Its surface adopts a special anti-slip coating, which can effectively prevent guests from slipping even in oily environments; at the same time, its stain-resistant layer can resist heavy stains such as soy sauce, vinegar, and cooking oil, and can be cleaned without professional detergents.
For smoking areas and public areas, "flame-retardant and cigarette-burn resistant flooring" is displayed—after 3 minutes of direct cigarette butt burning, there are no scorch marks or combustion, and no toxic gases are released, building a solid line of defense for hotel fire safety.
The implementation of scenario customization is inseparable from strong supplier resource support. As a "resource aggregation platform" for the global flooring industry, DOMOTEX Asia gathers over 1,500 brand suppliers covering all categories such as hardwood, resilient wood, carpet, and floor tech, including not only internationally renowned brands but also innovative enterprises focusing on segmented scenarios.Through the model of "special zone display + precision matching", the exhibition helps hotel purchasers quickly find suppliers that meet their needs. For example, the "Hotel Flooring Customization Zone" set up at the exhibition focuses on displaying solutions for different hotel areas.
Purchasers can intuitively experience product performance through on-site scene simulation and product testing; meanwhile, the exhibition’s "Buyer Club" exclusive service provides personalized business matching for VIP purchasers such as hotel groups, accurately connecting 3-5 high-quality suppliers according to their brand positioning, budget, and scenario needs, greatly improving procurement efficiency.
Under the global "dual carbon" wave, the popularization of green building standards and the strengthening of hotel ESG assessments have made low-carbon sustainability a "must-have" rather than a "plus" for hotel flooring procurement. Sensitively capturing this trend, DOMOTEX Asia has taken "sustainable flooring" as one of the core themes of the exhibition, promoting the implementation of low-carbon concepts in the hotel industry through special zone displays, technical forums, and case sharing.
At DOMOTEX Asia, innovations in sustainable flooring mainly focus on three dimensions: material innovation, process innovation, and certification systems.In terms of material innovation, suppliers have successively adopted environmentally friendly materials to replace traditional wood and plastic. For example, an exhibitor launched "recycled plastic composite flooring", which is made from recycled PET bottles through crushing, melting, and pressing.
Each square meter of flooring can recycle 15 PET bottles, and its performance is equivalent to that of traditional composite flooring; another enterprise’s "bamboo flooring" utilizes the characteristics of bamboo’s short growth cycle (3-5 years) and strong renewability, combined with formaldehyde-free adhesives, to achieve "zero formaldehyde emission", while possessing wear-resistant and waterproof properties, making it an environmentally friendly alternative to solid wood flooring.
In terms of process innovation, energy-saving production and recycling have become core directions. For example, the "low-carbon production process" reduces carbon emissions per square meter of flooring by 30% through optimizing production processes and using solar power generation; meanwhile, the brand launched a "flooring recycling program", providing old flooring recycling services for hotels. Recycled flooring can be crushed and reused to make new flooring, realizing resource recycling.
To promote the implementation of low-carbon trends, DOMOTEX Asia has built a complete ecosystem of "display + exchange + cooperation". The exhibition’s "Sustainable Flooring Zone", covering an area of 10,000 square meters, focuses on displaying innovative products such as recycled material flooring, low-carbon production flooring, and recyclable flooring.
At the same time, through "carbon footprint display", purchasers can intuitively understand the carbon emission data of each product, realizing "transparent procurement".In addition, the supporting "2025 Flooring Innovation Summit" of the exhibition, with the theme of "High-Quality Development and Low-Carbon Innovation", invites industry experts, hotel owner representatives, and suppliers to discuss the application prospects of sustainable flooring. For example, a sustainability director of an international hotel group shared at the summit: "Our group has clearly required that 100% of the flooring in new hotels opened in 2026 must be sustainable products. DOMOTEX Asia provides us with a platform for centralized inspection and comparative selection."
As Asia-Pacific’s leading international B2B flooring trade exhibition, DOMOTEX Asia’s core value lies not only in "displaying products" but also in "empowering the industry"—by aggregating global resources, building communication platforms, and leading trend directions, it promotes the transformation of the hotel flooring industry from "functional competition" to "value competition".
For the hotel industry, "time is efficiency". Especially in renovation or refurbishment projects, flooring installation efficiency directly affects the hotel’s opening time and operational revenue. "Quick-install flooring suppliers" at DOMOTEX Asia have solved the pain points of traditional flooring’s long installation cycle and high cost through innovative technologies such as click-lock design and lightweight substrates.
Through forms such as "on-site installation demonstrations" and "efficiency comparison experiments", the exhibition allows purchasers to intuitively experience the advantages of quick-install flooring.
The efficiency is 3 times that of traditional flooring; meanwhile, its lightweight substrate reduces transportation and handling costs, and has lower requirements for floor load-bearing, eliminating the need for additional reinforcement.The exhibition’s "precision matching" service further improves the efficiency of supply-demand connection. For example, a hotel group plans to renovate 20 stores in 2026, requiring quick-install, wear-resistant, and low-carbon flooring products. It only took 1 day to connect with 3 qualified suppliers and determine the sample testing plan on site, significantly shortening the procurement cycle.
By organizing various industry forums and technical seminars, DOMOTEX Asia provides a platform for ideological collision for innovation in the hotel flooring industry.In addition, the exhibition’s "Innovative Product Selection" activity encourages suppliers to launch innovative products related to scenario customization and low-carbon sustainability.
Award-winning products will be displayed in the core area of the exhibition and gain greater influence through media promotion. This mechanism not only stimulates suppliers’ innovation enthusiasm but also allows hotel purchasers to quickly capture the latest technological achievements in the industry.
DOMOTEX Asia’s international influence enables hotel purchasers to connect with high-quality global resources "without leaving home". The exhibition attracts 17,923 international visitors and overseas suppliers, including well-known flooring brands and purchasers from Southeast Asia, Europe, North America, and other regions.
For Chinese hotel groups, this means they can directly purchase internationally advanced scenario-customized and low-carbon flooring products to enhance brand competitiveness; for overseas hotel brands, the exhibition provides a channel to connect with high-quality suppliers in China and Asia, giving full play to Asia’s advantages as a global center for flooring innovation, manufacturing, and outsourcing.
From scenario customization to low-carbon adaptation, the hotel flooring industry is undergoing a profound "value restructuring"—flooring is no longer a mere building material, but a core carrier balancing user experience, operational efficiency, safety, environmental protection, and brand value. As an industry "weather vane" and "resource aggregation platform",
DOMOTEX Asia has injected strong momentum into the high-quality development of the hotel flooring industry by gathering global innovative products, building precision matching channels, and leading industry trend directions.For hotels, participating in DOMOTEX Asia not only allows them to find flooring solutions that match their needs but also enables them to layout industry trends in advance, improve guest experience through scenario customization, and reduce operational costs and enhance brand image through low-carbon adaptation;
for suppliers, the exhibition provides a core channel to display innovative achievements and connect with global customers, helping them seize opportunities in the hotel flooring niche market.In the future, with the deepening of scenario customization and continuous innovation of low-carbon technologies, DOMOTEX Asia will continue to leverage its platform advantages, promoting the hotel flooring industry towards a more precise, environmentally friendly, and efficient direction, and building a broader stage for innovation and cooperation in the Asian and global flooring industries.
Q: Can the Hotel Flooring Customization Zone at DOMOTEX Asia meet the needs of hotels at different levels?
A: Yes. The zone gathers full-scenario solutions from economy hotels to high-end five-star hotels. Whether it is a chain brand pursuing cost-effectiveness or a luxury hotel focusing on high-end texture, matching products and suppliers can be found.
Q: Do quick-install flooring products at the exhibition require ventilation before use after installation?
A: No. Quick-install flooring adopts click-lock design without the need for glue application, and the products meet low-formaldehyde and low-VOC standards. There is no odor after installation, enabling "ready for immediate use after installation" and significantly shortening the hotel’s shutdown period.
Q: How to judge whether sustainable flooring at the exhibition is "truly environmentally friendly" or "falsely environmentally friendly"?
A: It can be judged from three dimensions: first, check certification documents (such as E0-level formaldehyde certification, GREENGUARD certification, etc.); second, understand the material source (such as whether recycled materials or renewable materials are used); third, check the carbon footprint report to understand the carbon emission data of the product’s entire life cycle.
Q: How can hotel purchasers efficiently connect with suppliers through DOMOTEX Asia?
A: There are two ways: first, register for the "Buyer Club" exclusive service in advance, submit procurement needs (scenarios, budget, quantity, etc.), and the exhibition will provide personalized business matching; second, visit the "Hotel Flooring Customization Zone" to intuitively screen qualified suppliers through on-site scene demonstrations and product testing.
Q: Can scenario-customized flooring at the exhibition be customized in color or texture according to the hotel’s brand VI?A: Yes. Most participating suppliers support personalized customization. Colors, textures, and even logo embedding of flooring can be customized according to the hotel’s brand VI and decoration style, realizing in-depth integration of flooring and brand image.
Q: Is the procurement cost of low-carbon sustainable flooring higher than that of traditional flooring?
A: Not necessarily. Some sustainable flooring made of recycled materials has a procurement cost 10%-20% lower than that of traditional flooring; even if the procurement cost of some high-end low-carbon products is slightly higher, their service life is longer (usually 3-5 years longer than traditional flooring), resulting in a lower total lifecycle cost.
Q: Besides hotels, what other commercial scenarios are the flooring products at DOMOTEX Asia suitable for?
A: The exhibition products cover all commercial building scenarios, including office buildings, shopping malls, hospitals, schools, convention centers, etc. Suppliers can provide customized solutions according to the needs of different scenarios.
Q: Will the exhibition provide sharing of practical application cases of hotel flooring?
A: Yes. Events such as the Flooring Innovation Summit and Hotel Decoration Forum at the exhibition will invite hotel owner representatives and suppliers to share practical application cases, including specific data on cost savings, experience improvement, and environmental certification, providing references for procurement decisions.
Q: How to book VIP procurement services at DOMOTEX Asia?
A: You can select "VIP Purchaser Reservation" through the "Visitor Pre-registration" channel on the exhibition’s official website (https://www.domotexasiachinafloor.com/), submit enterprise information, procurement needs, and other materials. After approval, you will receive exclusive matching, free admission tickets, VIP lounge access, and other services.
May 27-29, 2026
National Exhibition and Convention Center (Shanghai)
