From Scenario Customization to Low-Carbon Adaptation: Interpreting Hotel Industry Flooring Trends at DOMOTEX Asia

With the intensification of competition in the hotel industry and the upgrading of consumer demand, flooring, as the "first contact surface" of hotel spaces, has long transcended its mere decorative function and become a core carrier balancing user experience, operational efficiency, and brand value. The traditional "one-size-fits-all" flooring selection model is gradually becoming obsolete, while two major trends—scenario customization and low-carbon adaptation—are accelerating the restructuring of hotel flooring procurement logic. As Asia-Pacific’s leading international B2B flooring trade show 

DOMOTEX Asia/CHINAFLOOR, with its ultra-large scale of 210,000 square meters and industry influence among global exhibiting brands and professional visitors, has become a core platform for interpreting hotel flooring trends and linking supply and demand. Based on on-site product displays, industry forums, and business matching cases at the exhibition, this article deeply analyzes the transformation path of hotel flooring from "function satisfaction" to "value upgrading".

I. Upgrade in Hotel Flooring Demand: From Single Function to Dual Drive of "Scenario + Low-Carbon"

The particularity of the hotel industry lies in the fact that flooring in different areas faces drastically different usage scenarios and pain points: lobbies need to balance high-end texture with high-frequency wear resistance, guest rooms pursue comfort and ease of maintenance, restaurants must cope with oil stains and safety anti-slip requirements, while public corridors need to balance durability and noise reduction. Meanwhile, under the global "dual carbon" goals, the implementation of green building standards and hotel ESG (Environmental, Social, and Governance) assessments has made low-carbon sustainability a rigid indicator for procurement decisions.

1.1 Industry Pain Points of Traditional Flooring Force Innovation

• Although solid wood flooring has an elegant texture, it is sensitive to temperature and humidity, prone to deformation and scratches, has high maintenance costs, and conflicts with environmental protection requirements due to wood felling;

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• Ordinary ceramic tiles are wear-resistant and easy to clean, but their cold and rigid touch undermines the warm atmosphere of guest rooms, and they are complex to install and costly to replace;

• Carpets can reduce noise and improve comfort, but stains are difficult to clean, they are prone to bacterial growth, failing to meet hotel hygiene standards, and have a short service life requiring frequent replacement;

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• Traditional composite flooring has an advantage in cost-effectiveness, but its water resistance and wear resistance are insufficient to adapt to the multi-scenario needs of hotels.

These pain points have driven the hotel industry’s demand for flooring to transform from "single function satisfaction" to "precision scenario adaptation + low-carbon environmental compatibility". Capturing this trend, DOMOTEX Asia provides hotel purchasers with a one-stop solution by gathering global cutting-edge products and technologies.

1.2 DOMOTEX Asia: Becoming a "Weather Vane" for Hotel Flooring Trends

As the annual flagship event of the Asian flooring industry, the core value of DOMOTEX Asia lies in "aggregating innovation" and "precision matching". The exhibition not only attracts professional visitors from 117 countries and regions (including a large number of hotel group procurement departments, interior design companies, and construction contractors) but also focuses on displaying core trend products such as scenario customization, low-carbon sustainability, and quick installation.

II. Scenario Customization: Precision-Matched Flooring Solutions for All Hotel Scenarios

The core of scenario customization is "on-demand design", i.e., providing targeted flooring products based on the usage characteristics, functional needs, and style positioning of different hotel areas. At DOMOTEX Asia, scenario-based solutions launched by numerous exhibitors have completely broken the limitation of traditional flooring’s "one-material-for-many-uses".

2.1 Public Areas: Dual Balance of Wear Resistance and Texture

Public areas such as hotel lobbies, corridors, and convention centers withstand thousands of steps, luggage dragging, and cleaning equipment rolling every day, making wear resistance and durability the primary requirements. At the same time, they need to maintain high-end texture to match the hotel’s brand positioning.At the exhibition, "high-density wear-resistant composite flooring" launched by quick-installation flooring suppliers became the focus. 

Such products adopt a composite process of a surface aluminum oxide wear layer and a multi-layer solid wood base material. A case displayed on-site by an exhibitor showed that after a five-star hotel lobby adopted this type of flooring, there were no obvious scratches or wear after 5 years of use, and the gloss retention rate reached 90%, while the service life of traditional flooring in the same scenario was only 2-3 years.In addition to wear resistance, public area flooring also emphasizes "visual customization". 

Colors and textures can be customized according to the hotel’s decoration style (neoclassical Chinese, European, modern minimalist, etc.), combined with click-lock quick-installation design, with an installation time of only 1-2 days for every 100 square meters, significantly shortening the shutdown period for hotel renovation or refurbishment.

2.2 Private Areas: In-depth Integration of Comfort and Practicality

Private areas such as guest rooms and executive suites are where hotel guests stay the longest, making comfort and ease of maintenance the core needs. Traditional solid wood flooring is comfortable but has poor moisture resistance; carpets are warm but difficult to clean. Innovative products at DOMOTEX Asia have perfectly solved this contradiction.

The "carbon-wood waterproof and cigarette-burn-resistant flooring" at the exhibition became a popular choice for guest room flooring. Through advanced surface glazing technology and high-density base material treatment, this product not only has comprehensive waterproof and stain-resistant properties—stains such as beverage spills and cosmetics residues can be cleaned with just water and a damp mop—but also resists moisture penetration from bathrooms, preventing flooring from dampness and mold.

 Meanwhile, its base material adds natural wood fibers, providing a warm touch that solves the cold problem of ceramic tiles and making guest rooms more "homelike".A procurement director of a hotel chain stated on-site at the exhibition: "Our previous guest room flooring frequently had problems of residual stains and dampness, with annual cleaning and replacement costs exceeding one million yuan. The waterproof and stain-resistant flooring we saw at the exhibition not only solves practical pain points but also its customized wood grain design can match the styles of our different series of guest rooms. We have initially reached a procurement intention for 30 stores."

2.3 Special Areas: Innovative Breakthroughs in Safety and Adaptability

Special areas such as hotel restaurants, bathrooms, and smoking areas have higher requirements for flooring safety and adaptability: restaurants need oil resistance and slip resistance; bathrooms need water resistance and corrosion resistance; smoking areas need cigarette burn resistance and flame retardancy. 

At DOMOTEX Asia, customized products for these special scenarios emerged one after another.For example, for restaurant areas, "stain-resistant and slip-resistant flooring" was launched, with a special slip-resistant coating on the surface that can effectively prevent guests from slipping even in oily environments; at the same time, its stain-resistant layer can resist heavy stains such as soy sauce, vinegar, and edible oil

which can be cleaned without professional detergents. For smoking areas and public areas, "flame-retardant and cigarette-burn-resistant flooring" was displayed—after direct cigarette butt burning for 3 minutes, there were no scorch marks or combustion, and no toxic gases were released, building a solid line of defense for hotel fire safety.

2.4 Core Support for Scenario Customization: Supplier Resources at DOMOTEX Asia

The implementation of scenario customization is inseparable from strong supplier resource support. As a "resource aggregation platform" for the global flooring industry, DOMOTEX Asia gathers more than 1,500 brand suppliers covering full categories such as hardwood, resilient wood, carpet, and floor tech, including not only internationally renowned brands but also innovative enterprises focusing on niche scenarios.Through the model of "special zone display + precision matching", the exhibition helps hotel purchasers quickly find suppliers that match their needs.

For example, the "Hotel Flooring Customization Zone" set up at the exhibition focuses on displaying solutions for different hotel areas, allowing purchasers to intuitively experience product performance through on-site real-scene simulations and product tests; meanwhile, the exhibition’s exclusive "Buyer Club" service provides personalized business matching for VIP purchasers such as hotel groups, accurately connecting 3-5 high-quality suppliers according to their brand positioning, budget, and scenario needs, greatly improving procurement efficiency.

III. Low-Carbon Adaptation: Sustainable Flooring Becomes a Core Demand for Hotel Procurement

Under the global "dual carbon" wave, the popularization of green building standards and the strengthening of hotel ESG assessments have made low-carbon sustainability a "must-have" rather than a "bonus item" for hotel flooring procurement. DOMOTEX Asia has keenly captured this trend, taking "sustainable flooring" as one of the core themes of the exhibition, and promoting the implementation of low-carbon concepts in the hotel industry through special zone displays, technical forums, and case sharing.

3.1 Innovation Paths for Sustainable Flooring: Materials, Processes, and Certifications

At DOMOTEX Asia, innovations in sustainable flooring mainly focus on three dimensions: material innovation, process innovation, and certification systems.In terms of material innovation, suppliers have successively adopted environmentally friendly materials to replace traditional wood and plastic. For example, an exhibitor launched "recycled plastic composite flooring", which is made from recycled PET bottles through crushing, melting, and pressing. 

Each square meter of flooring can recycle 15 PET bottles, and its performance is comparable to that of traditional composite flooring; another enterprise’s "bamboo flooring" utilizes the characteristics of bamboo’s short growth cycle (3-5 years) and strong renewability, combined with formaldehyde-free adhesives, to achieve "zero formaldehyde emission", while possessing wear-resistant and waterproof properties, becoming an environmentally friendly alternative to solid wood flooring.In terms of process innovation, energy-saving production and recycling have become core directions. 

For example, the "low-carbon production process" reduces carbon emissions per square meter of flooring by 30% through optimizing production processes and using solar power generation; at the same time, the brand launched a "flooring recycling program", providing old flooring recycling services for hotels. Recycled flooring can be crushed and remade into new flooring, realizing resource recycling.

3.2 DOMOTEX Asia Builds a Low-Carbon Exchange Ecosystem

To promote the implementation of low-carbon trends, DOMOTEX Asia has built a complete ecosystem of "display + exchange + cooperation". The exhibition’s "Sustainable Flooring Zone" covers an area of 10,000 square meters, focusing on displaying innovative products such as recycled material flooring, low-carbon production flooring, and recyclable flooring.

 Meanwhile, through "carbon footprint display", purchasers can intuitively understand the carbon emission data of each product throughout its life cycle, realizing "transparent procurement".In addition, the supporting "2025 Flooring Innovation Summit" of the exhibition, with the theme of "High-Quality Development and Low-Carbon Innovation", invited industry experts, hotel owner representatives, and suppliers to jointly discuss the application prospects of sustainable flooring. 

For example, a sustainable development director of an international hotel group shared at the summit: "Our group has clearly required that 100% of the flooring in newly opened hotels by 2026 must adopt sustainable products. DOMOTEX Asia provides us with a platform for centralized inspection and comparative selection."

IV. DOMOTEX Asia: Empowering High-Quality Development of the Hotel Flooring Industry

As Asia-Pacific’s leading international B2B flooring trade show, the core value of DOMOTEX Asia lies not only in "displaying products" but also in "empowering the industry"—by aggregating global resources, building communication platforms, and leading trend directions, it promotes the transformation of the hotel flooring industry from "functional competition" to "value competition".

4.1 Supply-Demand Matching: Efficiently Connecting Quick-Installation Flooring Suppliers and Purchasers

For the hotel industry, "time is efficiency". Especially in renovation or refurbishment projects, flooring installation efficiency directly affects the hotel’s opening time and operational revenue. "Quick-installation flooring suppliers" at DOMOTEX Asia have solved the pain points of traditional flooring’s long installation cycle and high cost through innovative technologies such as click-lock design and lightweight base materials.

Through on-site activities such as "on-site installation demonstrations" and "efficiency comparison experiments", the exhibition allows purchasers to intuitively feel the advantages of quick-installation flooring. The efficiency is three times that of traditional flooring; meanwhile, its lightweight base material reduces transportation and handling costs, and has lower requirements for floor load-bearing, eliminating the need for additional reinforcement.

The exhibition’s "precision matching" service further improves the efficiency of supply-demand connection. For example, a hotel group plans to complete the renovation of 20 stores by 2026, requiring flooring products that are quick to install, wear-resistant, and low-carbon. It only took one day to connect with 3 qualified suppliers and determine the sample testing plan on-site, significantly shortening the procurement cycle.

4.2 Technical Exchange: Leading Industry Innovation Directions

By organizing various industry forums and technical seminars, DOMOTEX Asia provides a platform for ideological collision for innovation in the hotel flooring industry.In addition, the exhibition’s "Innovative Product Selection" activity encourages suppliers to launch innovative products related to scenario customization and low-carbon sustainability.

 Award-winning products are displayed in the core area of the exhibition and gain greater influence through media publicity. This mechanism not only stimulates suppliers’ innovation enthusiasm but also allows hotel purchasers to quickly capture the latest technological achievements of the industry.

4.3 International Perspective: Linking Global Flooring Resources

The international influence of DOMOTEX Asia enables hotel purchasers to connect with global high-quality resources "without leaving home". The exhibition attracts 17,923 international visitors and overseas suppliers, including well-known flooring brands and purchasers from Southeast Asia, Europe, North America, and other regions. 

For Chinese hotel groups, this means they can directly purchase internationally advanced scenario-customized and low-carbon flooring products to enhance brand competitiveness; for overseas hotel brands, the exhibition provides a channel to connect with high-quality suppliers in China and Asia, giving full play to Asia’s advantages as a global center for flooring innovation, manufacturing, and outsourcing.

Scenario and Low-Carbon Go Hand in Hand: DOMOTEX Asia Leads the New Future of Hotel Flooring

From scenario customization to low-carbon adaptation, the hotel flooring industry is undergoing a profound "value restructuring"—flooring is no longer a mere building material, but a core carrier that balances user experience, operational efficiency, safety and environmental protection, and brand value. As an industry "weather vane" and "resource aggregation platform"

DOMOTEX Asia has injected strong momentum into the high-quality development of the hotel flooring industry by gathering global innovative products, building precision connection channels, and leading industry trend directions.For hotels, participating in DOMOTEX Asia not only allows them to find flooring solutions that match their needs but also enables them to layout industry trends in advance, improve guest experience through scenario customization, and reduce operational costs and enhance brand image through low-carbon adaptation

for suppliers, the exhibition provides a core channel to display innovative achievements and connect with global customers, helping them seize opportunities in the hotel flooring niche market.In the future, with the continuous deepening of scenario customization and the continuous innovation of low-carbon technologies, DOMOTEX Asia will continue to leverage its platform advantages, promote the hotel flooring industry to develop in a "more precise, more environmentally friendly, and more efficient" direction, and build a broader stage for innovation and cooperation in the Asian and global flooring industries.

FAQ

• Q: Can the Hotel Flooring Customization Zone at DOMOTEX Asia meet the needs of hotels at different levels?

• A: Yes. The zone gathers full-scenario solutions from economy hotels to high-end five-star hotels. Whether it is a hotel chain pursuing cost-effectiveness or a luxury hotel focusing on high-end texture, it can find matching products and suppliers.

  
  

• Q: Do quick-installation flooring products at the exhibition require ventilation before use after installation?

• A: No. Quick-installation flooring adopts a click-lock design without the need for gluing, and the products meet low-formaldehyde and low-VOC standards. There is no odor after installation, enabling "ready for immediate use after installation" and significantly shortening the hotel’s shutdown period.

  
  

• Q: How to judge whether sustainable flooring at the exhibition is "truly environmentally friendly" or "falsely environmentally friendly"?

• A: It can be judged from three dimensions: first, check certification documents (such as E0-level formaldehyde certification, GREENGUARD certification, etc.); second, understand the material source (such as whether recycled materials or renewable materials are used); third, check the carbon footprint report to understand the carbon emission data of the product throughout its life cycle.

  
  

• Q: How can hotel purchasers efficiently connect with suppliers through DOMOTEX Asia?

• A: There are two ways: first, register for the exclusive "Buyer Club" service in advance, submit procurement needs (scenarios, budget, quantity, etc.), and the exhibition will provide personalized business matching; second, visit the "Hotel Flooring Customization Zone" to intuitively screen qualified suppliers through on-site real-scene demonstrations and product tests.

  
  

• Q: Can scenario-customized flooring at the exhibition be customized in color or texture according to the hotel’s brand VI?

• A: Yes. Most participating suppliers support personalized customization. They can customize the color, texture, and even logo embedding of the flooring according to the hotel’s brand VI and decoration style, realizing in-depth integration of flooring and brand image.

  
  

• Q: Is the procurement cost of low-carbon sustainable flooring higher than that of traditional flooring?A: Not necessarily. Some sustainable flooring made of recycled materials has a procurement cost 10%-20% lower than that of traditional flooring; even if the procurement cost of some high-end low-carbon products is slightly higher, their service life is longer (usually 3-5 years longer than traditional flooring), resulting in a lower whole-life cycle cost.

  
  

• Q: In addition to hotels, what other commercial scenarios are the flooring products at DOMOTEX Asia suitable for?

• A: The exhibition products cover the full scenario of commercial buildings, including office buildings, shopping malls, hospitals, schools, convention centers, etc. Suppliers can provide customized solutions according to the needs of different scenarios.

  
  

• Q: Will the exhibition provide sharing of practical application cases of hotel flooring?

• A: Yes. Activities such as the Flooring Innovation Summit and Hotel Renovation Forum at the exhibition will invite hotel owner representatives and suppliers to share practical application cases, including specific data on cost savings, experience improvement, and environmental certification, providing references for procurement decisions.

  
  

• Q: How to book VIP procurement services at DOMOTEX Asia?

• A: You can select "VIP Purchaser Reservation" through the "Visitor Pre-registration" channel on the exhibition’s official website (https://www.domotexasiachinafloor.com/), submit enterprise information, procurement needs, and other materials. After approval, you will receive exclusive matching, free admission tickets, VIP lounge, and other services.