Home > Media > News > Industry News > The SPC/WPC Whole-House Customization Boom Sweeps the Home Market -2026 Wood Flooring Trend Preview-Domotex asia-CHINAFLOORDriven by the dual forces of upgraded home consumption and the whole-house decoration trend, the wood flooring industry is undergoing a profound transformation from "single product sales" to "space customization."
In 2026, SPC (Stone Plastic Composite) and WPC (Wood Plastic Composite) flooring, with their exceptional stability, versatility, and adaptability, have become the core carriers of whole-house customization, sweeping both residential and commercial markets. Data shows that the global SPC market size is expected to exceed 50 billion US dollars in 2026, with an annual growth rate of 12.5%, while the WPC flooring market will also expand steadily at a CAGR of 3.0%.
The whole-house customization model has emerged as the core engine driving this growth. This boom has not only reshaped consumers’ purchasing logic but also exerted a profound impact on the industry’s supply chain, competitive landscape, and business models. From a market perspective, this article will analyze the industry-transforming power of SPC/WPC whole-house customization and provide a comprehensive beginner’s guide.
1. Whole-House Customization 101: From Concept to Implementation
SPC/WPC whole-house customization refers to an integrated customized solution centered on SPC or WPC materials, providing design coordination from floors to walls and from public areas to private spaces based on housing layout, space functions, design styles, and user needs. Its core is not simply "laying the same flooring throughout the house," but achieving stylistic unity and performance matching across all spaces—including living rooms, bedrooms, kitchens, bathrooms, and balconies—through systematic design of unified materials, coordinated colors, and function-adapted configurations.
Compared with traditional single-product purchases, this model’s core advantages lie in "integrity" and "adaptability": Developers’ "whole-house SPC" packages already include one-stop provision of baseboards, edge strips, stair nosings, and other accessories. The supporting rate in hardcover houses reached 38% in 2024 and is expected to exceed 50% in 2026. For consumers, whole-house customization not only solves the pain points of conflicting flooring styles and cumbersome installation transitions between spaces but also reduces costs through bulk purchasing. For the industry, it promotes the upgrade of products from "functional satisfaction" to "space solutions," opening up new room for value growth.
2. SPC & WPC: Core Carriers of the Customization Boom
SPC and WPC have become the mainstream choices for whole-house customization due to their high alignment with customization needs:
· SPC Flooring: Made from core raw materials such as limestone powder, PVC resin, and stabilizers, extruded at high temperatures with a UV-cured protective layer on the surface. Its core advantage is extreme stability, with outstanding deformation resistance, moisture resistance, and wear resistance. Its impact and indentation resistance make it suitable for high-traffic areas and commercial spaces, while its economic pricing delivers significant cost-effectiveness for large-area applications.
· WPC Flooring: Its core layer consists of wood fiber and plastic composite materials, with an additional PVC layer compared to SPC, endowing the product with softer foot feel, better elasticity, and excellent sound insulation. It is not tiring for long-term walking, making it more suitable for residential spaces emphasizing comfort such as bedrooms and living rooms.
The functional complementarity of the two materials enables "multiple materials for one house, adapted to needs" in whole-house customization: SPC ensures durability in public areas, WPC enhances comfort in private spaces, and combined with upgraded functions such as full-body patterns, antibacterial properties, and slip resistance, it perfectly covers all-scenario needs.
1. Restructuring of Market Demand Structure: Consumption Upgrade from "Single Products" to "Solutions"
The whole-house customization boom has completely changed consumers’ purchasing logic, driving market demand to shift from "passive selection" to "active customization." In the past, consumers focused on single factors such as color and price when buying flooring; now, they pay more attention to the adaptability of materials to spaces, stylistic unity, and service integrity. This demand change has directly driven market structure upgrading: In 2026, the sales share of SPC/WPC products related to whole-house customization is expected to exceed 60%, far surpassing traditional solid wood flooring and laminate flooring.
The driving force from the hardcover house market is even more crucial. As "whole-house SPC" becomes a standard configuration in hardcover houses, developers’ bulk purchasing demand has surged, forcing enterprises to shift from "C-end-oriented single-product production" to "B-end-oriented customized supply chain services." This change in demand structure allows enterprises with customization capabilities and supporting capabilities to gain a larger market share, further increasing industry concentration.
2. Supply Chain Upgrade: A Collaborative Revolution from "Fragmentation" to "Integration"
Whole-house customization imposes higher requirements on the coordination, flexibility, and responsiveness of the supply chain, promoting the industry’s transformation from fragmented production to an integrated supply chain. On one hand, enterprises need to integrate links such as raw material procurement, color design, mold development, and accessory production to achieve one-stop supply of "flooring + accessories." On the other hand, they must establish a flexible production system to support small-batch, multi-specification customized orders and meet the needs of different housing layouts and styles.
Supply chain upgrading is also reflected in technological iteration. To adapt to customization needs, functional innovation of SPC/WPC products has accelerated—antibacterial, slip-resistant, frost-resistant, and hot-melt welding functions have become standard configurations, while color designs such as full-body patterns and stone-like textures have become more diversified. At the same time, digital technology is widely applied in design, production, and installation: 3D design software realizes scheme visualization, CNC equipment ensures production precision, and modular installation systems improve construction efficiency. The digitalization level of the supply chain has become a core competitiveness of enterprises.
3. Reshaping of Competitive Landscape: Brand Competition Shifts to "Comprehensive Service Capability"
Under the whole-house customization boom, industry competition is no longer a price war for single products but a contest of comprehensive service capabilities. Enterprises’ core competitiveness has extended from "product quality" to the full-chain competition of "design capability, supporting capability, and service capability": The ability to provide professional space design schemes, realize one-stop supply of flooring and accessories such as baseboards and edge strips, and ensure the effect and efficiency of installation implementation has become the key for brands to stand out.
Under this competitive landscape, the industry presents a "polarization" trend: Leading enterprises occupy mainstream channels such as hardcover houses and large home improvement companies relying on large-scale production, strong supply chain integration capabilities, and mature service systems; small and medium-sized enterprises focus on niche markets and compete for long-tail demand through differentiated design and personalized services. Small and medium-sized enterprises lacking customization capabilities and service systems will gradually be eliminated from the market, further increasing industry concentration.
4. Profit Model Upgrade: Value Extension from "Product Profit" to "Value-Added Services"
The whole-house customization model has extended the profit points of the wood flooring industry from single product sales to value-added services such as design, installation, and after-sales, making the profit structure more diversified. In the past, enterprises mainly relied on product price differences for profit; now, design fees, installation fees, and accessory fees have become important profit sources, with significantly improved service added value.
Taking installation services as an example, although the modular installation system of whole-house customization reduces construction difficulty, it places higher requirements on the professionalism of installation teams. By providing standardized installation services, enterprises can not only improve user experience but also gain additional profits. At the same time, after-sales value-added services have become a new growth point—services such as regular maintenance and partial replacement extend the product life cycle and enhance user stickiness. This upgrade of the profit model transforms the industry from a "low-margin manufacturing industry" to a "high-margin service-oriented manufacturing industry," significantly improving profitability.
1. Clarify Needs: Choose Materials Based on Space Functions
The core of whole-house customization is "adapting to needs"; consumers should select SPC or WPC materials according to the functional needs of different spaces:
· Public areas such as living rooms, dining rooms, and foyers: Prioritize SPC flooring. Its wear resistance, stain resistance, and easy cleaning properties can cope with high-frequency use and accidental stains.
· Private spaces such as bedrooms and studies: Prioritize WPC flooring. Its soft foot feel and good sound insulation performance can improve living comfort.
· Humid areas such as kitchens, bathrooms, and balconies: Choose SPC flooring with moisture-proof and slip-resistant functions. Some products support hot-melt welding technology, enabling seamless installation and completely eliminating water seepage problems.
2. Brand Selection: Focus on "Customization Capability" and "Service Guarantee"
When purchasing, prioritize brands with a complete customized service system, focusing on three points: First, whether they provide free design and scheme optimization services and can generate 3D effects based on floor plans; second, whether they realize one-stop supply of "flooring + accessories" to avoid subsequent matching troubles; third, whether they have comprehensive after-sales guarantees such as installation warranty and product warranty.
At the same time, reference the brand’s channel cooperation: Brands with long-term cooperation with large real estate developers and well-known home improvement companies have more guaranteed product quality and customization capabilities. In addition, checking product certifications is crucial—such as environmental certifications and wear resistance grade certifications—to ensure the product meets health and usage needs.
3. Cost Control: Balance "Customization" and "Cost-Effectiveness"
Whole-house customization is not "the more expensive the better"; it is necessary to balance customization needs and budget. It is recommended that consumers clarify core needs in advance to avoid over-customization: On the premise of meeting basic functions, there is no need to blindly pursue high-end colors and additional functions; reduce unit costs through bulk customization—some brands offer discount benefits for whole-house orders; choose modular design products to reduce additional costs for non-standard customization.
In addition, pay attention to long-term costs: The maintenance cost of SPC/WPC flooring is much lower than that of traditional solid wood flooring. Although the initial customization cost may be slightly higher, it is more cost-effective in the long run.
The SPC/WPC whole-house customization boom is not a short-term trend but an inevitable result of the industry’s transformation and upgrading. The future will present three major development directions: First, functional integration—flooring will integrate more intelligent functions such as temperature sensing adjustment and health monitoring, becoming an important part of smart homes; second, design personalization—AI design tools will become popular, allowing consumers to independently design through online platforms to achieve "one-of-a-kind" customization effects; third, environmental upgrading—the application ratio of recycled materials will increase, and low-VOC, degradable products will become the market mainstream.
For the industry, the whole-house customization boom is both an opportunity and a challenge. Enterprises need to accelerate supply chain upgrading and improve customization and service levels to gain an advantage in competition. For consumers, this means better-quality, more adaptable, and more worry-free home solutions, and whole-house customization will become the standard configuration for future home decoration.
Conclusion
In 2026, the SPC/WPC whole-house customization boom is reshaping the wood flooring industry with an irresistible momentum, driving the industry to shift from "product thinking" to "user thinking" and from "manufacturing" to "service-oriented manufacturing." This transformation not only enables consumers to obtain a better home experience but also allows the industry to usher in a new growth cycle. For enterprises, seizing the whole-house customization trend and improving comprehensive service capabilities is the key to seizing market opportunities.
For consumers, understanding the material characteristics and customization logic of SPC/WPC can help make more informed purchasing decisions. With the continuous iteration of technology and the maturity of the market, SPC/WPC whole-house customization will become a new benchmark in the home industry, leading the new trend of quality life.
May 27-29, 2026
National Exhibition and Convention Center (Shanghai)
