Home > Media > News > Industry News > Why Some Purchasers Reap a Year’s Profits from a Single Visit to DOMOTEXAmid the stock competition in the flooring industry, the core competitiveness of purchasers is no longer "frequently visiting the market" but "leveraging resources precisely". Among flooring purchasers, some rush around all year yet struggle to find high-quality resources, while others can lock in the year’s hit products, connect with core suppliers, and predict industry trends with just one visit to DOMOTEX asia/CHINAFLOOR, steadily reaping a year’s profits. Behind this lies professional purchasers’ accurate grasp of the value of industry platforms — as the flagship event of the Asia-Pacific flooring industry, DOMOTEX asia/CHINAFLOOR has long transcended being just an "exhibition" and become a core tool for purchasers to integrate resources and generate profits efficiently. From May 27 to 29, 2026, DOMOTEX asia/CHINAFLOOR in Shanghai will once again pave the way for profits for practitioners such as general distributors, home furnishing mall purchasers and wholesalers with its super scale of 210,000 square meters, over 1,500 high-quality global brands and 83,850 professional visitors.
The core profit for purchasers comes from selecting the right products, and the core value of DOMOTEX is to turn product selection from "looking for a needle in a haystack" into "precision fishing".
The flooring market is a mixed bag of brands. Conventional procurement requires traveling to manufacturers across the country and comparing dozens of products, which is time-consuming and labor-intensive, and prone to pitfalls. DOMOTEX, however, gathers more than 1,500 high-quality global brands, ranging from international giants such as Shengxiang and Armstrong to emerging enterprises focusing on niche tracks, covering all categories including solid wood flooring, resilient flooring, carpets and waterproof flooring. All exhibitor brands have undergone strict screening, with dual guarantees of quality and production capacity. Purchasers do not need to inspect them one by one; they can conduct one-stop comparison and verification on site, and quickly lock in products with both hit potential and stability, laying a solid foundation for annual sales.
The key to profits is to take the lead. As the premier launch platform for industry innovation achievements, DOMOTEX showcases the most cutting-edge flooring products of the year every year — from PVC-FREE resilient flooring and intelligent temperature-controlled flooring to integrated space customized products. These innovative categories are often the hot hit products in the subsequent market. Professional purchasers sign contracts and stock up first at the exhibition; by the time similar products become popular in the market, they have already completed channel layout and reputation accumulation, earning excess profits by virtue of the "first mover advantage", truly achieving "one visit, one year of profits".
The flooring industry evolves at a rapid pace, and choosing the right trend is more important than choosing the right single product. DOMOTEX is precisely the "industry weather vane" for purchasers to predict trends.
The exhibition links with a number of professional events such as the Flooring Innovation Summit, cadex Architecture Era, and China Carpet Original Design Exhibition, inviting industry leaders and technical experts to interpret the annual development trends — from environmental protection (PVC-FREE, recyclable materials) and functionalization (sound insulation, waterproofing, health care), to scenarization (outdoor, sports, medical and elderly care flooring), and then to designization (integration, high appearance). Purchasers can obtain first-hand trend information directly through the summit, lay out in advance for popular tracks, and avoid blind follow-up that leads to price wars.
The procurement demands of 17,923 international buyers and 117 countries at the exhibition are the most direct "barometer" of trends. Purchasers can accurately capture changes in global market demand by observing the focus of international buyers and participating in one-on-one business matching — such as cost-effective resilient flooring preferred by the Southeast Asian market and environmentally friendly solid wood flooring favored by the European market, adjust product structure in advance, connect with overseas orders, and expand the profit boundary.
The long-term profits for purchasers stem from the precipitation of high-quality resources, and DOMOTEX builds a resource network covering the entire industrial chain for purchasers.
Conventional procurement mostly obtains goods through multi-level distributors, with profit margins compressed layer by layer. DOMOTEX allows purchasers to connect directly with brand manufacturers, eliminating intermediate links. They can not only get more competitive supply prices, but also negotiate exclusive policies with manufacturers (such as decoration support, sample support, after-sales guarantee), greatly improving profit margins and operational stability.
For general distributors and wholesalers, profits lie not only in purchasing goods but also in selling goods. DOMOTEX gathers purchasers, retailers and engineering contractors from all over the world. Purchasers can expand overseas channels, connect with engineering collective procurement orders through the exhibition, and even join the Buyer Club to enjoy personalized business matching services, quickly establish long-term and stable supply and marketing relationships, and make business develop from "regionalization" to "globalization".
Purchasers’ time and business travel costs are also important components of implicit profits. DOMOTEX helps purchasers save costs and improve efficiency through "one-stop services".
Conventional procurement takes several months to inspect 100 brands, while DOMOTEX gathers more than 1,500 brands in a 210,000 square meter exhibition area. Purchasers can complete the annual core product selection, trend research and resource connection in just 3 days, greatly saving business travel and time costs, and devoting more energy to sales and operation.
The professional forums and technical sharing sessions held concurrently with the exhibition allow purchasers to acquire industry knowledge for free — from waterproof flooring identification and intelligent flooring installation to terminal marketing skills. Purchasers can learn while visiting the exhibition, improve their professional capabilities, avoid operational risks caused by insufficient product knowledge, and indirectly escort profits.
For the same exhibition visit, some only see the surface of products, while others can realize the superposition of four profits — product selection, trends, resources and costs — through the platform advantages of DOMOTEX. It is not only a display venue for products, but also an exchange center for industry information, a connection platform for human resources, and a layout position for future business.For professional purchasers, a single visit to DOMOTEX is essentially completing a "yearly business plan" — locking in high-quality supply chains, predicting market trends, expanding sales channels and saving operational costs. These profits will continue to empower the subsequent year’s operation, allowing purchasers to easily take the lead in the fierce market competition.
From May 27 to 29, 2026, DOMOTEX asia/CHINAFLOOR in Shanghai is about to kick off. Whether you want to seize innovative hit products, connect with global resources, or predict industry trends, this is the core choice for flooring purchasers to achieve "one exhibition visit, one year of profits".
Q: What are the specific manifestations of the "procurement profits" at DOMOTEX?
A: The core is reflected in four dimensions: first, doubling the efficiency of product selection, connecting with more than 1,500 high-quality brands in one stop to lock in hit and steady products; second, leading trend prediction, laying out in advance for popular tracks through professional summits; third, upgraded resource integration, facing manufacturers to get first-hand prices and connecting with global buyers to expand channels; fourth, ultimate cost saving, completing annual product selection and research in 3 days, saving 80% of time costs.
Q: How to quickly lock in high-quality brands that can bring profits at DOMOTEX?
A: It can be done in three steps: first, prioritize well-known brands with years of exhibition experience and industry emerging brands, which have more guaranteed quality; second, verify the brand’s certification documents and actual cases to ensure stable production capacity and after-sales service; third, join the Buyer Club to enjoy personalized business matching and connect directly with the core person in charge of the brand to improve signing efficiency.
Q: How do the concurrent events of the exhibition help purchasers predict trends and earn profits?
A: Concurrent events such as the Flooring Innovation Summit and cadex Design Summit will have industry experts interpret annual trends such as environmental protection, functionalization and scenarization; purchasers can stock up on popular categories in advance according to the trends (such as PVC-FREE flooring, health care flooring), and earn excess profits by virtue of the first mover advantage after the market popularization.
Q: What exclusive profits can the Buyer Club of DOMOTEX asia/CHINAFLOOR bring to purchasers?
A: The Buyer Club provides purchasers with VIP exclusive services, including personalized brand matching, one-on-one international business matching, in-depth interpretation of industry trends, high-end exchange activities, etc., helping purchasers quickly connect with core resources, get more favorable cooperation policies, and improve profit margins and operational efficiency.
Q: Why is it said that a single visit to DOMOTEX can "reap a year’s profits" rather than short-term gains?
A: Because the profits brought by the exhibition are long-term: first, the locked high-quality brands can establish long-term supply relationships to ensure stable annual supply; second, the predicted trends can guide the annual product structure adjustment to avoid following the trend and falling into pitfalls; third, the expanded channels (manufacturers, overseas buyers) can continuously empower subsequent business and realize long-term profit growth.
Q: For home furnishing mall purchasers, which profits of DOMOTEX asia/CHINAFLOOR are the most targeted?
A: The most targeted profits include: one-stop selection of flooring products with high gross profit, high appearance and high repurchase rate; connecting with brands to obtain exclusive support such as decoration, samples and marketing; grasping the home style trends through design activities, making product selection more in line with terminal consumer demand, and improving the store’s transaction rate and customer unit price.
Q: What are the actual profits of international buyer resources for domestic purchasers?
A: Domestic purchasers can understand the global flooring demand preferences by connecting with international buyers, adjust the product structure to expand overseas orders; at the same time, they can introduce internationally popular products, enrich the domestic sales categories, form a differentiated competitive advantage, and earn higher profits.
Q: How does DOMOTEX ensure that the products selected by purchasers can continue to generate profits and avoid being a "flash in the pan"?
A: The exhibition has strict screening criteria for exhibitor brands, requiring stable production capacity, perfect after-sales service and sustainable innovation capabilities; at the same time, it guides purchasers to lay out in long-term popular tracks (such as environmental protection and intelligent flooring) through trend summits, rather than short-term internet-famous products; in addition, purchasers can verify the brand’s long-term application cases on site to ensure that the products can stand the test of the market.
Q: In addition to product selection, what other ways can purchasers accumulate long-term profits at the exhibition?
A: They can participate in industry forums to accumulate professional knowledge and improve product selection and operational capabilities; join exchange activities organized by flooring industry associations to expand human resources; share operational experience with other purchasers to achieve resource sharing and win-win cooperation. These implicit accumulations will all be transformed into long-term profit dividends.
May 27-29, 2026
National Exhibition and Convention Center (Shanghai)
