May 27-29, 2026
National Exhibition and Convention Center (Shanghai)
Top 20 Flooring Marketing Statistics 2025
Explore the top 20 flooring marketing statistics 2025 (global market size, digital trends, Asia-Pacific growth) and learn how DOMOTEX asia/CHINAFLOOR drives business success.
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As the organizer of DOMOTEX asia/CHINAFLOOR, the leading international B2B floorcovering trade show in the Asia-Pacific region, we’ve witnessed countless successful partnerships between distributors and top flooring manufacturers. In a competitive market, distributors need more than just a sales network to stand out—they must demonstrate tangible strengths that align with manufacturers’ core needs: stability, market reach, expertise, and mutual growth. Drawing from 27 years of industry experience, 2025 post-show data, and insights from 1,500+ exhibiting brands, this guide unpacks the critical strengths that attract top flooring manufacturers, how to leverage these advantages, and how our event serves as the ultimate platform to connect high-potential distributors with elite manufacturers.
Top flooring manufacturers—from global leaders like Armstrong FLOORING and Gerflor to Asian powerhouses like Power Dekor and Anxin Flooring—seek distributors who act as extensions of their brand. A strong distributor reduces market risk, accelerates sales growth, and upholds product reputation. According to a 2025 survey of DOMOTEX asia exhibitors, 89% of manufacturers prioritize long-term partnerships over short-term transactions, and 76% stated that distributor strengths directly influence their partnership decisions. Weaknesses like poor customer service, limited market insights, or outdated infrastructure can derail even the most promising collaborations. For distributors, investing in core strengths isn’t just about attracting manufacturers—it’s about building sustainable, profitable relationships.
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Manufacturers prioritize distributors with a proven ability to penetrate target markets. Key indicators include:
· A wide-ranging customer base covering residential, commercial, and hospitality segments (e.g., partnerships with local contractors, retail chains, and project developers).
· Regional or national coverage with strategic warehousing and delivery capabilities—critical for manufacturers aiming to expand their footprint.
· Data-backed market penetration (e.g., 30% market share in residential flooring sales in your region).
Manufacturers value distributors who can authentically represent their products and educate customers. This requires:
· Comprehensive knowledge of flooring materials (hardwood, LVT, bamboo, carpet)—including production processes, quality standards, and sustainability credentials (FSC, Greenguard).
· Understanding of installation, maintenance, and troubleshooting to provide end-to-end support.
· Familiarity with industry trends (e.g., sustainable flooring demand, smart flooring innovations) and local regulatory requirements.
Many distributors at our event enhance this strength by participating in manufacturer-led training programs and industry workshops. For instance, the 2025 Flooring Innovation Summit offered distributor-specific sessions on product expertise, with 92% of attendees reporting improved confidence in representing manufacturer brands.
Exceptional customer service protects a manufacturer’s brand reputation. Distributors should highlight:
· A dedicated, trained customer service team available 24/7 for urgent inquiries and issue resolution.
· Efficient order processing and tracking systems to ensure timely delivery.
· Reliable after-sales support (warranty claims, technical guidance, replacement for defective products).
Modern, efficient operations reduce friction in the supply chain and scale sales. Key infrastructure includes:
· Inventory management software to predict demand, avoid stockouts, and optimize storage.
· Digital sales platforms (e-commerce websites, B2B portals) to expand reach beyond traditional channels.
· Local warehousing with climate control (critical for sensitive materials like hardwood) and fast delivery fleets.
Manufacturers, especially those with global layout ambitions, value distributors who can handle large volumes without compromising service. A Korean distributor with advanced inventory systems partnered with HMTX at DOMOTEX asia 2025, reducing order fulfillment time by 50% and increasing repeat orders by 35%.
Top manufacturers seek distributors who don’t just sell products—they actively promote the brand. This includes:
· Local marketing initiatives (in-store displays, regional advertising, social media campaigns) tailored to target audiences.
· Participation in trade shows (like DOMOTEX asia) with co-branded booths or product demonstrations.
· Creation of marketing materials (brochures, videos, case studies) that highlight the manufacturer’s unique selling points (e.g., sustainability, durability).
A European distributor’s proactive promotion of a Chinese manufacturer’s bamboo flooring—including a dedicated social media campaign and trade show demos—resulted in a 60% sales increase in their market, leading to a long-term exclusive partnership.
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Manufacturers need distributors who can deliver consistent results and withstand market fluctuations. Distributors should emphasize:
· Years of industry experience (5+ years signals stability and credibility).
· Transparent financial records demonstrating profitability and ability to invest in inventory.
· Case studies of successful partnerships (e.g., increasing a manufacturer’s sales by 25% in 18 months).
Financial stability is particularly critical for manufacturers offering credit terms or volume-based incentives. At DOMOTEX asia, distributors who share audited sales data and growth projections are 2x more likely to attract top-tier manufacturers.
As the premier B2B floorcovering event, DOMOTEX asia/CHINAFLOOR is designed to help distributors showcase their strengths and connect with top flooring manufacturers. Scheduled for May 27-29, 2026, in Shanghai, our event offers unrivaled resources:
Our exclusive Buyer Club uses AI-powered algorithms to match distributors with manufacturers that align with their market focus, customer network, and operational capabilities. In 2025, this service facilitated 450+ successful distributor-manufacturer meetings, with 68% resulting in formal partnerships.
Distributors can highlight their capabilities through:
· Participation in distributor-specific forums and panel discussions (e.g., “How to Build Trust with Manufacturers”).
· One-on-one meetings with manufacturers, where they can present case studies, customer data, and operational infrastructure.
· Co-branding opportunities with manufacturers at the show, demonstrating a commitment to mutual growth.
The event attracts 1,500+ flooring manufacturers from 117 countries, including global leaders and emerging regional brands. Distributors gain direct access to decision-makers who attend specifically to find high-quality partners—eliminating the need for cold outreach.
Concurrent events like the Flooring Innovation Summit and Distributor-Manufacturer Forum provide distributors with actionable insights to strengthen their offerings. Sessions cover topics like “Leveraging Digital Tools for Sales Growth” and “Understanding Manufacturer Partnership Expectations.”
Create a professional portfolio highlighting your strengths: customer network maps, sales data, case studies, customer testimonials, and operational infrastructure photos. Include metrics that matter to manufacturers (e.g., “98% on-time delivery rate” or “300+ active commercial clients”).
Research manufacturers you want to partner with before the show and schedule meetings through the Buyer Club. Tailor your pitch to their needs—e.g., emphasize your hospitality network to a manufacturer specializing in hotel flooring.
Enhance your expertise by attending manufacturer-led training sessions at the show. This not only improves your knowledge but also demonstrates to manufacturers your commitment to representing their products effectively.
After the show, send a personalized follow-up to manufacturers you met, referencing key discussion points and sharing additional materials (e.g., a detailed market analysis). Manufacturers appreciate distributors who take initiative to move partnerships forward.
1. What are the most important strengths manufacturers look for in distributors?
Robust market reach, product expertise, professional customer service, advanced infrastructure, marketing capabilities, and financial stability.
2. How can distributors showcase their strengths at DOMOTEX asia?
Through targeted business matching, portfolio presentations, one-on-one meetings, and participation in industry forums.
3. Do manufacturers prioritize regional or national distributors?
It depends on their market goals—regional distributors with deep local insights are ideal for targeted expansion, while national distributors suit manufacturers seeking broad coverage.
4. How important is digital infrastructure for distributors?
Critical—manufacturers value distributors with inventory management software and digital sales platforms to streamline operations and expand reach.
5. Can new distributors attract top manufacturers?
Yes—focus on niche market expertise, proactive marketing, and strong customer service to compensate for less experience.
6. How does DOMOTEX asia help distributors connect with manufacturers?
It offers AI-powered business matching, access to 1,500+ manufacturers, and a platform to showcase strengths to decision-makers.
7. What role does customer service play in manufacturer partnerships?
It’s make-or-break—95% of manufacturers cite customer service as a key factor in renewing partnerships (Source: DOMOTEX asia 2025 Survey).
8. Do manufacturers require distributors to have specific certifications?
Often yes—certifications in product knowledge, sustainability, or quality management (e.g., ISO 9001) enhance credibility.
9. How can distributors prove their market reach to manufacturers?
Share customer network data, sales reports, and case studies of successful market penetration.
10. What’s the biggest mistake distributors make when approaching manufacturers?
Focusing on their own needs instead of aligning their strengths with the manufacturer’s goals (e.g., emphasizing volume over niche expertise).
Any information provided here is for informational purposes only. It should not be considered as legal, accounting, or tax advice. Prior to making any decisions, it’s the responsibility of the reader to consult their accountant and lawyer. DOMOTEX asia/CHINAFLOOR and its representatives disclaim any responsibilities for actions taken by the reader without appropriate professional consultation.
